You may want to publish your newsletter differently. Here’s why!

email marketing, newsletters, newsletter marketing

I have an idea to share with you today regarding newsletter marketing. Specifically, how to reach a wider spread of your readership. Just think how that could help you increase your sales or client enquiries.

It starts with an accidental discovery I made years ago, when switching email marketing providers.

People sometimes ask me why I often publish my newsletter on a public holiday or on a Sunday. These are 2 days when far fewer of by readers are likely to be at work or focusing on work. The answer is that I publish when I have something useful to share with you. And I usually write and publish on the same day. That’s it.

I then noticed something extremely interesting when I dug into the email software analytics.

I discovered that my newsletters tend to get a similar open rate on Sundays and public holidays as they do on a regular week day.

However, the mix of readers is very different!

  • Many readers who open 90% or more of my weekday newsletters, seldom open those I send at different times.
  • But readers who seldom open my newsletter on a weekday, are far more likely to open those I send on a Sunday or public holiday.

If you have a set day and time to publish your newsletter, it’s worth testing an alternate day and/or time. It is entirely possible your marketing message will reach a far wider number of your overall readership.

Tip: I wrote this post about how to increase your email marketing open rates that you may find useful.

Photo: Miguel Á. Padriñán Pexels.com

You may want to publish your newsletter differently. Here’s why! was written by Jim Connolly and originally published on Jim's Marketing Blog



* This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

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