Make your marketing totally unmissable. Here’s how!
What do the following have in common? The trailer for a movie, which is part of a franchise you really enjoy. A radio interview with a musician, whose music you’ve always loved, talking about their new album. A Facebook post from an author, whose books you collect, announcing their new title. A newsletter from a brand you like and trust, announcing an exciting new product. The answer is that they are all examples of marketing you value. Marketing you wouldn’t want to miss. Marketing that doesn’t even feel like marketing. How to create unmissable marketing So, what was it that made those marketing examples unmissable? You gave permission for the marketing message to reach you. You tuned into the TV station or radio channel. You liked them on Facebook. You subscribed to their newsletter. The product being marketed (movie, album or book etc.), is something you’re interested in. The key words there are p...