When was the last time?
Photo by Fox When was the last time you tested different pricing models? When was the last time you asked a customer or client, why they chose you rather than a competitor? When was the last time you were contacted by a media outlet, for your professional opinion on a story or editorial they’re writing? When was the last time you tested a new marketing tactic or strategy? When was the last time you did something radically different from your competitors? When was the last time you undertook detailed competitor research, so that you know what you’re actually competing against? When was the last time you received a great referral from one of your customers? When was the last time you updated your marketing materials? When was the last time you took the lead in your industry? When was the last time you took an idea that’s common and successful in a different industry, and applied it to your business? When was the last tim...