It motivates people to take action, now
Here’s the foundation of all successful marketing. In just 7 words. It motivates people to take action, now. I’ll break that down into 3 steps. Then, I’ll show you how to put it to work for your business. It motivates people : It gives them a compelling reason. A reason, which is powerful enough to grab their attention and generate enough desire within them that they’re ready for the next step. To take action : It makes a direct request. It asks them to; call us, click here, proceed to checkout, visit us, read this, subscribe , etc. Now : It asks them, whilst their motivation is high, to take the action required. Right now. Straight away. That’s because even if they love what you said and are genuinely interested, their attention will soon jump onto the next thing. This could be a notification on their phone, a delivery person might arrive with a package for them or they suddenly notice it’s time to meet their friend for lunch… ...