It costs $7,000 a gallon and it’s less useful than water!
Photo by Daniel Schludi People buy stories . When you figure this out and put it into action for your business, you can make a fortune. Here’s an example you already know about. This product costs $7,000 for 1 gallon. It sells all day, every day. And literally no one needs it. It’s less useful than water! Unlike water, this liquid isn’t life-preserving–you can’t drink it. It isn’t life-giving either–so you can’t water crops with it. Have you guessed what it is yet? The liquid I’m referring to here is Chanel No.5 perfume . So, why does a pleasant smelling liquid sell for such a huge price? People buy stories Chanel has successfully built a story around their perfume. It’s a story about style, opulence, beauty and sensuality. It’s nothing whatsoever to do with fragrant smelling liquid. It’s all about the feelings associated with the Chanel No. 5 story. How the story works for Chanel’s marketing. ...