Sign your work. Grow your business
Struggling artists sign their work. Successful artists also sign their work. But they sign it twice. I believe you should sign your work twice, too. Allow me to explain. Artists who struggle to sell their work throughout their career, sign their work by writing their signature on it. Artists whose work sells for fortunes do the same. However, their work already carries their signature, before they sign it. Their signature is a blend of things. Including their brushwork, subject matter, lighting or recurring themes/motifs they use. Maybe it’s an unusual technique or visual approach. Or a combination of other things that make their work identifiable as their own. In short: their work is distinctively theirs. Your second signature The same is true in business. Every small business has a signature. The name of the business, the company name or a trading name, etc. Only successful small businesses have a second signature: something...