Your social media is sending an important message
Photo by Patrick Fore Even when you’re not posting, your social media is speaking on your behalf. Every update you’ve shared. Every comment you’ve made. Every worry you’ve voiced out loud to your followers. It’s all there. And people are reading it right now. These could include your prospective clients (or customers), your current clients and your contacts. So, the question isn’t whether your social media is sending a message of you. It is. The question is: what type of message is it sending? Here’s what we know Prospects hire people they trust . And they trust people who sound confident, motivated and successful. When a business owner feeds their social media with anxious posts about the economy, a drop in business or their concerns about the future, they spook prospects. Nobody hires an anxious consultant, trainer, designer or photographer. They call the providers who are enthusiastic. The ones who radia...