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New data from Barcus Arenas analyzing the 2025 U.S. extreme weather season has produced a detailed Storm Stress Index that ranks states by their combined exposure to billion-dollar disaster frequency and financial cost, revealing a national risk landscape more geographically widespread and financially consequential than at any previously recorded point in history. The index, which assigns each state a composite Storm Stress Score derived from two equally weighted factors – the number of billion-dollar disaster events experienced and each state’s share of the total national disaster cost burden – places Texas and California in a separate Extreme-tier category, with scores of 57.2 and 54.8, respectively. While both states occupy the same risk tier, they represent profoundly different types of climate vulnerability, offering a telling illustration of the divergent threats now reshaping America’s property risk environment. Texas earned its index-leading posi...

After going through the rigors of law school and the headache of passing the bar exam, the last thing you want to think about as a lawyer is marketing yourself to potential clients. However, it is something that needs to be on your mind. Whether you’re a personal injury lawyer or a criminal defense attorney, you can’t work if you don’t have clients. You need to make yourself stand out from the rest, and the best way to do that is through marketing. Focus on Referrals Referrals are by and large the most consistent source of paying customers that lawyers have. When someone discovers they have a need for a personal injury lawyer, most often, their first thought is to reach out to their friend who went through a similar situation the previous year. Obviously that lawyer did a good job. After you close a case, make sure you remain on good terms with your former clients and encourage them to leave an online review. Local SEO Is Key The next important thing to focus on afte...

Kimberly Spencer argues that founders who stall on visibility are not facing a marketing gap. They are facing an identity ceiling. Her coaching platform exists to raise it. Kimberly Spencer has a diagnosis for the founder who knows she should be more visible and somehow never is. The problem is not the platform, the algorithm, or the content calendar. The problem is that the founder has not yet become the person capable of holding the visibility she says she wants. Crown Yourself®, the coaching platform Spencer founded and the trademark she holds, treats visibility as an identity problem rather than a marketing one. The premise runs against most of the advice founders receive. Spencer does not start with tactics. She starts with the belief systems, fears, and self-concept that determine whether a founder can sustain attention once she gets it. She calls the platform an internal operating system, and she means the term literally. It governs what runs on top of it. The logic comes fro...

Photo: Karolina Grabowska Pexels.com Jim, how do I make sure I set my fees right?  I get asked that question a lot. So, I’m going to answer it today. I’m also going to show you how to  earn more than you’ve ever earned before , from  clients who eagerly want to hire you . Let’s start with a few questions. Do your clients pay you what you’re worth? Do your clients give you the freedom to produce your best work? Do your clients respect you? Even if you found yourself answering  NO  to all three of those questions, you don’t have three challenges to overcome. You only have one. And it’s really easy The news gets even better my friend. Because the rewards are far, far greater than you might think. Overcome the fee setting challenge Here’s why this is an easy challenge to solve. You don’t need to figure out how to know in advance if a client will respect you. You don’t need to be able to tell ahead o...

Losing a loved one brings a flood of emotions, and dealing with the financial aftermath is usually the last thing on anyone’s mind. When you receive an inheritance, you might feel a mix of gratitude and overwhelming stress. Suddenly, you’re responsible for managing an influx of assets, properties, or retirement accounts. While a financial windfall sounds like a straightforward blessing, the reality is much more complicated. The IRS and your local state government both have very specific rules regarding inherited wealth. If you aren’t careful, you could end up losing a significant portion of those assets to unexpected penalties and fees. This is exactly why reaching out to a tax attorney right away is one of the smartest decisions you can make. Having a legal professional in your corner ensures you don’t make costly mistakes during an already difficult time. Let’s look at exactly how legal counsel protects your new assets. Making Sense of Estate vs...

The Mother Earth Effect LLC is not a wellness brand. It is a bet. Olivia Ramirez Smith founded the company on a simple wager. Women in the modern world have lost a basic, ancient connection to the earth, and giving it back to them, in books, in products, in retreats, in films, would be one of the most useful things anyone could do. So far, the bet is paying off. The Mother Earth Effect LLC has grown from a single book into a multi-channel operation. Its Founder and CEO has co-produced an award-winning documentary, co-authored a number one bestseller, built a retreat program in Joshua Tree, and put earthing equipment into the hands of twenty thousand firefighters. All of it points the same direction. Toward the ground. Olivia Ramirez Smith is The Mother Earth Effect LLC’s only public face by design. Her name is on the books. Her voice carries the retreats. Her relationships drive the partnerships. That choice, to lead with a person rather than a logo, has given the company something ...

Today’s post is for those of you who need to turn things around in the 2nd half of the year. This isn’t cookie-cutter advice. Instead, think of the ideas that follow as nudges. Nudges to encourage you to focus on some key areas. Don’t make long-term plans, with short-term people . Short-term people leave a trail of disasters behind them. Intentionally make connections with smart, long-term people. Finish before you start . Here’s the thing: you don’t start building a house until the plans are finished. If the bricklayer is working, and someone asks them what they’re building, the bricklayer never says ‘ I’ve no idea ‘. If you want a successful second half of 2026, plan it first. And don’t rely on the person who created your current plan… including if it was you.  Feed what you need . When you starve a business  of the resources it needs, it dies. Just like everything else on the planet.  You can...

When a potential customer walks into a physical storefront, they instantly pick up on the vibe. They notice the music playing, the way the staff greets them, and the overall decor. But when you run a business online, replicating that unique atmosphere gets a little tricky. You don’t have the luxury of a friendly smile or a warm handshake to win someone over. Instead, your digital storefront has to do all the heavy lifting. If you’re preparing to launch a new site, you can’t afford to blend in with a sea of boring, corporate templates. Planning out your website design gives you the perfect opportunity to weave your company’s distinct personality right into the digital fabric. When your site feels like a genuine extension of your brand, visitors linger longer and connect on a deeper level. Here’s how you can step away from the generic layouts and build an online presence that genuinely feels like you. Nail Down Your True Brand Voice The most imm...

Private aviation clients now research charter operators the way they research any major purchase. The private aviation boom that began in 2020 permanently changed who flies private. Thousands of first-time charter clients entered the market, and they did not quietly go back to the airlines. According to WINGX’s Global Market Tracker, 2025 was the busiest year on record for business aviation, with more than 3.8 million business jet departures worldwide. Those flyers comparison-shop, read safety ratings, and research operators the way they would research any major purchase. For charter companies and brokers, that means the next client is far more likely to start with a search engine than with a referral. Business aviation activity set a new record in 2025, beating the previous high from 2022. The Brochure Website Era Is Over For decades, none of that mattered much. Charter sales ran on relationships, repeat clients, and word of mouth, and most operator websites ...

It’s hard to be productive, when your work bores you. It’s hard not to be productive, when your work inspires you. Try this When you’re feeling unproductive, look at your work and determine what part or parts aren’t inspiring you. That’s where your productivity answer is. Make it more interesting. Change or replace the uninspiring stuff, with exciting, engaging alternatives. Sometimes it’s as easy as doing your work from a different location, using different hardware, using different software or using different pens, etc. When work is inspiring, productivity is no longer an issue. Because inspiration brings it’s own motivation. Unproductive? You’re probably just bored was written by Jim Connolly and originally published on Jim Connolly Marketing * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

In a cultural moment defined by speed, noise, and the pressure to perform, Sharon Srivastava offers a different orientation. The work centers on a principle that sounds simple but proves demanding in practice: presence is not a passive state, but a deliberate one. Steadiness, sustained under conditions of uncertainty, becomes a form of strength that requires attention, repetition, and a willingness to slow down enough to notice what is actually there. Based in California and New York, Sharon Srivastava has built a body of work grounded in close observation of daily life. The writing draws from the structure of a morning ritual, the rhythm of seasons, and the wisdom embedded in ordinary acts that many people pass over without thought. The result is a perspective that resonates with readers looking not for urgency, but for equilibrium. Presence as a Leadership Framework For Sharon Srivastava , leadership does not begin in a boardroom or with a title. It begins in how a perso...

If you work as a consultant or advisor, and your business isn’t growing like crazy, you’re probably selling the wrong thing. However, with a shift of focus, you can make AI greatly increase the value of your services AND drive up demand . This will sound weird, but it isn’t. 18-years ago, I built a service that’s not only AI-proof. AI is making it increasingly valuable. Here’s what this means to you and your business in June 2026 (and for years to come). Your AI opportunity I’ve written quite a bit over the past few years, about the impact of AI on small marketing agencies. The services these agencies offered, included; SEO, copywriting, AdWords, social media marketing, content marketing, graphic design, ad buying, flyers, social media management, marketing plans, etc. For a few years now, all those services have been offered faster, cheaper (or for free), by AI providers. As a result, small and medium-sized marketing p...

Anubhav Mittal has spent more than two decades solving the kind of problems that define enterprise value, not in theory, but in execution. As VP and Global Head of Business Development and M&A at ADM, a global agricultural processing and nutrition company, Anubhav Mittal oversees capital allocation decisions that shape the company’s long-term strategic trajectory. His record includes approximately $10 billion in executed transactions across acquisitions, divestitures, joint ventures, carve-outs, and strategic partnerships, a body of work that spans multiple industries, geographies, and deal structures. That record did not emerge from a single organization or a single discipline. It was built across ADM, Kellogg, and Booz & Company, and grounded in an academic foundation that includes an MBA from Harvard Business School, a B.Tech. from IIT Kanpur, where Anubhav Mittal graduated in the top 5% of his class, and professional designations as both a CFA and CMA. The combinat...