Social Media Marketing News: Learn Popular SM Marketing Tools

Photo by  Aaron Burden When we stop thinking of sales as a transaction and start thinking of it as an invitation, everything improves. The pressure evaporates. The awkwardness fades. The conversation becomes more human, more helpful. And most importantly, it becomes more successful, too. This isn’t just about semantics. Unlike me, most small business owners didn’t start their business because they wanted to be a salesperson or a marketing person. You probably started your business because you have something useful, meaningful and valuable to offer.  At some point early in the life of your business, you will have been told that you’ll need to learn how to sell your services or products. And it never quite sat right, did it? In many cases, the whole selling thing feels, at best, awkward.  There’s a reason: most sales advice is rooted in old thinking. It’s transactional. Borderline manipulative. At worst, you’re told to hustle, hustle, hustle....

Dallas, TX – Custom built-ins are being adopted across residential projects in Dallas, TX as homeowners respond to changing space needs, storage limits, and home layout challenges. The current focus is on custom built-ins Dallas TX that align with updated living patterns, including home offices, multi use living rooms, and flexible storage. The development reflects a broader shift toward interior elements that fit existing architecture, support daily routines, and meet local building standards. The change is driven by homeowners seeking long term utility, measured design choices, and materials suited to North Texas climate conditions. Why Custom Built Ins Are Becoming More Relevant in Dallas Homes Housing stock in Dallas includes a wide range of floor plans built across different decades. Many layouts were not designed for modern storage needs or remote work. Custom built-ins address this gap by integrating shelves, media walls, and window seating into underused wall space. ...

Photo by Olena Bohovyk A former client of mine sold a business in 2024 for almost $6 million. When she purchased it in January 2020, it was valued at $250k. Here’s how she did it and how you can blow the roof off your financial potential in TODAY’S economy! To start, I’d like you to ask yourself the following question. If I work hard and smart for the next 4-years, what’s the maximum I could sell my business for ? Here’s why that question is so valuable I clearly remember my former client, Jill, calling me. She started by saying she had some good news. The sale of her business had just gone through. We had been waiting for weeks. It was so exciting. I was working with Jill when she bought the business. It was already in pretty good shape. It didn’t need any meaningful capital investment. What it did need was an owner who could see the financial potential of the business. As she told me when she purchased it; ‘He ...

Photo by  Daniel Schludi People buy stories . When you figure this out and put it into action for your business, you can make a fortune. Here’s an example you already know about. This product costs $7,000 for 1 gallon. It sells all day, every day. And literally no one needs it. It’s less useful than water! Unlike water, this liquid isn’t life-preserving–you can’t drink it. It isn’t life-giving either–so you can’t water crops with it. Have you guessed what it is yet? The liquid I’m referring to here is Chanel No.5 perfume . So, why does a pleasant smelling liquid sell for such a huge price? People buy stories Chanel has successfully built a story around their perfume. It’s a story about style, opulence, beauty and sensuality. It’s nothing whatsoever to do with fragrant smelling liquid. It’s all about the feelings associated with the Chanel No. 5 story. How the story works for Chanel’s marketing. ...

California is widely regarded as one of the most complex real estate environments in the United States. Commercial and multifamily property owners must operate within layers of state, county, and city regulations that affect everything from tenant protections and safety standards to environmental compliance and financial reporting. As these requirements continue to expand, the cost of missteps has increased significantly. This is where Summit Real Estate Management Services has established its role as a compliance-focused partner for Northern California property owners. Founded in 2000, Summit Real Estate Management Services was created to serve experienced owners who needed more than routine property oversight. Many owners struggled to find management firms that could combine operational responsiveness with deep regulatory awareness. Summit Real Estate Management Services was built to close that gap by offering institutional-level management supported by disciplined systems and tr...

Marketing financial products is tricky; it’s not like selling sneakers or a vacation package, where the desire is already there. Nobody wakes up on a Saturday morning excited to fill out a credit application. Usually, if someone is looking for financing, they are stressed, they are in a hurry, or they are trying to solve a problem that is keeping them up at night. The mistake a lot of financial institutions make is trying to sell the math instead of the solution. They plaster billboards with percentages and terms that make the average person’s eyes glaze over. But “everyday people”—the ones actually needing these funds—aren’t looking for a math lesson. They are looking for a way to fix their car, pay for a wedding, or consolidate debt so they can breathe a little easier. To truly connect, marketing strategies need to pivot from “institutional” to “relational.” Whether you are a community lender or a fintech startup, the goal is to show ...

In today’s digital-first economy, visibility on search engines is no longer optional, it’s essential. Businesses operating in Dubai, one of the most competitive commercial hubs in the world, must invest in strong online strategies to stand out. This is where SEO services in Dubai UAE play a critical role. Partnering with a professional Dubai SEO agency can help businesses attract qualified traffic, generate consistent leads, and build long-term brand authority. Why SEO Matters for Businesses in Dubai Dubai is home to thousands of local and international businesses across industries such as real estate, hospitality, e-commerce, healthcare, finance, and technology. With such intense competition, ranking on the first page of Google can make the difference between steady growth and missed opportunities. Search Engine Optimization (SEO) helps your website appear when potential customers actively search for your products or services. Unlike paid advertising, SEO focuses o...

There are two types of homebuyers in the new construction market . The first type loves the process. They want to pick every tile, attend every dusty site visit, and wait twelve months for the keys. They enjoy the anticipation. The second type is exhausted. They just sold their old house, their lease is up in thirty days, or they are relocating for a job starting next Monday. They don’t have the emotional bandwidth to debate between “Agreeable Gray” and “Repose Gray.” They want a house, and they want it now. For this buyer, a move-in ready home is not just a product; it is a life raft. Marketing these homes on social media requires a completely different strategy than marketing a floor plan or a dirt lot. You aren’t selling potential; you aren’t selling vision and reality. You are selling the fact that the hard work is already done. When you are walking through a finished spec home with your phone, trying to capture content for Inst...

Social media has become a routine part of daily life for most Americans, but for military service members, posting online carries unique risks and responsibilities. The Department of Defense actively monitors social media activity, and what service members share can have serious consequences for their careers, security clearances, and unit safety. This article reviews how the military’s interest in social media goes beyond simple curiosity. Commanders and security personnel review posts to identify potential threats to operational security, assess character and judgment, and ensure service members uphold the standards expected of those in uniform.  Understanding what triggers military scrutiny can help service members navigate social media responsibly while avoiding career-damaging mistakes. Why The Military Monitors Social Media Activity Military regulations explicitly permit commanders to review publicly accessible social media accounts when mission requirements...

Getting a professional hair service often feels like an investment in your daily sanity. There is something incredibly liberating about waking up, giving your hair a quick brush, and walking out the door without battling frizz for forty-five minutes. However, for those of us who live for a high-intensity interval training (HIIT) class or a heavy lifting session, that sleek look comes with a specific set of challenges. Sweat is essentially a mix of water and salt, and salt is one of the primary enemies of long-lasting hair smoothness. If you aren’t careful, your post-gym glow can lead to mid-shaft frizz and a premature breakdown of the protein bonds in your hair. To keep your strands looking like you just stepped out of the salon, you have to be strategic about how you handle keratin treatments before, during, and after your workout. You don’t have to choose between your fitness goals and your hair goals; you just need a better game plan. The Chemistry of the Proble...

Photo by  Robert McGowan   Here are 17 tips to help you grow a stronger business. In no particular order. Lead with outcomes People are buying what life looks like after doing business with you. Don’t sell the process. Sell the improvement. Simplify the next step Don’t just tell prospects about your product or service. Show them exactly what they need to do next. One clear action. Make it easy for them to move forward. Your brand is always doing something If you haven’t built your brand with intention, it’s still shaping how people see you. Only negatively. Fit in and disappear If your offer looks like your competitors’, you vanish. Be specific. Be different. Be seen. Don’t build your audience on rented land Social media platforms regularly change their rules and algorithms. They can disconnect you from your community or massively restrict your reach at any time. And it’s put many people out of business. Build an email list . Own your business’ ...

Searching for a place to live used to be a very physical, linear process. You bought the Sunday paper, circled a few classifieds in red ink, and spent the afternoon driving around looking for “For Rent” signs staked in front yards. If you were really serious, you would walk into a property management office and ask for a printed list. That era is effectively dead. While listing sites like Zillow and Apartments.com still dominate the initial search volume, there is a massive shift happening in how tenants actually find and vet their next home. The search has moved from static databases to dynamic social feeds. Today, a prospective tenant is just as likely to find their next rental house through a localized Facebook Group, an Instagram Story, or a TikTok walkthrough as they are through a traditional search engine. This isn’t just because we are addicted to our phones; it’s because social media solves the three biggest problems with the traditional rental market: trust, spee...