Traditional marketing is dead
What we all knew as marketing, is pretty-much dead. It was designed for a world that no longer exists. It’s no longer fit-for-purpose. Here’s an example of how vastly over-saturated marketing has become and how difficult it is to get noticed. Gary Vaynerchuk is one of the world’s leading experts in social media marketing. Back in April of this year, Gary told an audience what his 30 person team was doing, to optimize their social media marketing. He said that the day before the event, his team: ‘… published 412 pieces of content, across 10 platforms, and 81 different social media handles ‘. Remember, Gary knows every marketing trick, tactic and strategy in the book. And less than a year ago, Gary was recommending 100 pieces of content a day. Back when I discovered Gary, he was posting just 4 or 5 times a week on YouTube and using Twitter. Yet millions of us knew him, worldwide . Traditional marketing is dead...