EAP Providers Have a Visibility Problem Beyond Social Media
Social Media Explorer covered this gap before. Mental health content is one of social’s biggest categories. It drives a lot of organic engagement, and users are genuinely eager to engage with the content. This topic has even been covered extensively on here by the Headlines Team in their blog, “ Mental Health Is One of Social Media’s Biggest Content Categories.” But the behavioral health employers who should be part of that conversation are largely absent from it. Worse still, they are almost entirely absent in search too. At Content Stream, we looked at the organic footprint of 51 Employee Assistance Program (EAP) providers across 5 markets for a recent report. And we found supporting evidence: the audience is there, actively searching (we saw high search volumes), but most providers simply aren’t showing up. Breaking down the data: EAPs are invisible in search Here’s what the numbers in our report say: 65% of EAP providers don’t r...