Hey! Not so fast!
Business owners tend to be a pretty motivated bunch. We have to be, right? Not only are we motivated, we also believe in the value of our product or service. When you combine motivation with belief, you create a potent mix. An essential, high energy blend that keeps us moving forward and inspires us to persist even when things are tough. And that’s great! However. Sometimes that mix of belief and motivation can work against us. Really? Yes, really. For example, we speak with a prospect and immediately see that our product or service is the perfect match for them. We know we can provide exactly what they need. So, we’re eager to help them make the right decision. Here’s the thing. There’s a thin line between encouraging someone to make the right decision, and rushing someone to decide. When that line is crossed, it can make you look desperate . Or too pushy. It can quickly lower the buyer’s confidence and mak...