Catching the Right Audience: What Anglers Look for on Social Media Before Booking
Planning a fishing trip usually starts long before you cast your first reel. Years ago, you might have relied on a brochure or a recommendation from a friend of a friend. Today, the very first place prospective anglers go to do their research is social media. They pull up Instagram, Facebook, or TikTok to see what a captain and their crew are really all about. If you’re looking to book a fishing charter for your next vacation, you probably already know that an official website only tells half the story. The website gives you the rates and the calendar, but the social feed shows the reality of the daily experience. But what exactly are people searching for when they scroll through a captain’s grid? It goes way beyond just looking at a few nice fish. The Proof is in the Catch Let’s be honest, the fish are the main attraction. But customers aren’t just looking for one lucky catch from three years ago. They want to see recency and consistency. A feed up...