Give your best ideas away for free. Here’s why
What I’m about to share with you may sound a little counter-intuitive. It isn’t. In fact, it could help you achieve breakthrough results. Allow me to explain. I come across the following problem a lot. Mainly from service providers, who are struggling to attract new clients with their content marketing . Their primary concern looks something like this. I know I need to provide good, free advice via my content. But surely if I give my best ideas away for free, no one will pay to hire me? I’ve already explained why you should be stingy with your time, but not your ideas . However, there’s another, excellent reason why you should provide outstanding, free advice. And it’s this Think for a moment about the alternative. Imagine you publish newsletters, videos, a blog or a podcast. Now let’s also imagine that instead of sharing great advice, you share weaker information . Average stuff. Nothing special. Nothing that rea...