Is your business one of the 50% that prospects now avoid? Probably!
Photo by Debby Urken Are you getting fewer and fewer customer enquiries? Did you assume it’s mostly down to the economy? It’s entirely possible that most, or almost all of this, is because half your prospects are now eager to avoid you. This is big. Let’s go! As everyone reading this will have noticed, posts on LinkedIn have started to sound increasingly familiar. The same is true of the messages you see on social platforms and even in flyers. As you know, this is down to the mainstream use of AI for content and copy. Most of you will be using it, as small business owners were very early adopters. I recommend you stop. Here’s why. Deep, dangerous camouflage Regular readers will know that when small business owners in the same industry offer a similar range of services, charged similar prices, etc., it camouflages them. In short: they sound so similar, that none stood out. THIS I...