How to set your fees correctly and build a better business

Marketing successful idea

Do your clients pay you what you’re worth?

Do your clients give you the freedom to produce your best work?

Do your clients respect you?

Even if you found yourself answering ‘no’ to all three of those questions, you don’t have three challenges to overcome.

You only have one.

The news gets better, my friend. Because it’s an easy challenge to solve and the rewards are far, far greater than you might think.

The challenge?

The challenge is that you’re allowing the wrong kind of clients to hire you.

I said a moment ago that this is an easy challenge to solve, and here’s why.

  • You don’t need to figure out how to know in advance if a client will respect you.
  • You don’t need to be able to tell ahead of time if they will allow you the freedom to do your best work, either.

All you need to know is that you’ve set your fee correctly and they’re happy to pay you what you know you’re worth.

Here’s why.

When a client pays you what you’re worth, you don’t have to rush. Your time is being rewarded correctly, so you’re free to consistently provide your very best work, on schedule. And clients who pay you what you’re worth, who rely on you for this consistently high-quality service, also respect your contribution. They rely on the value you bring. They respect you for all that you do, to enrich them or their business.

Why setting your fees correctly is so important

When you set your fee, you set more than the financial return for your services. You set the whole framework for your relationship with the client. And in turn, you set the profitability, on every level, of your business.

Here’s what happens.

You create a positive cycle, where you’re free to produce your best work, where you’re regularly recommended by your delighted clients, where you’re respected in your marketplace, and where you’re paid accordingly by new clients who respect you… repeat.

Set your fees correctly, based on what you’re worth. Don’t settle for less.

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