Social Media Marketing News: Learn Popular SM Marketing Tools

Making a social media plan for custom headstones and memorials helps people find your business during a time of need. Many people begin the process of end-of-life planning early, and it’s common for someone to want to have input on their own tombstone. Meanwhile, you’ll also use social media to connect with people who might be grieving. Knowing how to use social media effectively helps you create marketing campaigns that resonate with the target audience. Understand the Target Audience You’ll first want to do some market research. Many people are fully immersed in the grieving process when they are searching for headstones. Others might be further along in the process and ready to update a grave marker with a newer memorial. Since many people are buying a headstone for the first time, you’ll also want to make sure your content is educational and sensitive to anyone who is facing the loss of a loved one. Thinking about the types of people your business serves helps you address ...

Small businesses often struggle to attract high-quality prospects. They also attract too many price-sensitive enquiries. Are either of those happening to you? If so, it’s a relatively easy issue to fix. Easy to fix? Yes. We know exactly why it happens and how to fix it. Here’s what you need to know, along with 10 examples to get you started. Let’s go! Here’s why the problem happens When competing products or services seem similar, price becomes the obvious way to determine value. As such, there’s little, if any, motivation for someone to pay more. In this common scenario, the lowest price looks like the best deal. Sure, they ‘may’ go for the 2nd or 3rd lowest price, hoping to insulate themselves from scammers or low quality goods or services. The key thing is that at this point, they’re price shopping. And you’re now competing on price. Here’s how to fix it. Including 10 examples A ...

One of the quickest ways to improve your results, is to spot and fix the tiny things that can make a big difference to your business. Here are some ideas to quickly get you started. Sham spam In 2024, I almost lost two, high-quality enquiries from people who became new clients. It was down to what I call sham spam . Here’s what it is and how to avoid it. Yes, I know you check your spam email folder. I’m specifically referring to the anti-spam folder on your website, designed to filter spammy messages from reaching you. Genuine business contact form enquiries are sometimes wrongly filtered as spam and you never see them. I learned this one the hard way! It doesn’t happen often, but often enough to justify checking occasionally. Why not check your spam folder after you’ve finished reading this? It takes very little time. Customer connections Regularly make time to connect with at least one of your clients. This incudes former...

Typically, business owners buy advertising in order to get the attention of prospects. I’m proposing you consider an alternative. Instead of buying attention with ads, I’m going to suggest you attract new clients with zero money spent on ads. I’ll include some examples of how you can attract new clients , and I’ll explain some of the huge advantages it has, over buying attention with ads. Let’s go. Here’s what we know about small business owners who want to be seen. Some of them pay for ads on Google, Linkedin, X and Facebook, etc. Others pay to be listed in directories. Then there are those who buy ad space in targeted publications. And some buy radio ads or pay to sponsor podcasts, etc. Or they do a combination of the above. In those examples, the business owner is connecting with strangers and paying a fee every time. That’s a flawed combination! Why? Buying attention though ads leaves you ex...

If you’re wondering, “Why isn’t my business growing?” this information packed article is written just for you. I’m going to share 10 extremely common reasons why your business is not growing that limit or stop the growth of a business, PLUS how to quickly turn things around. Let’s get started. Your business isn’t growing, because you stopped growing Your business is a reflection of the decisions you make and your decisions are based on what you know. So, for your business to grow, you need to grow. After all, you can’t give your business the benefit of knowledge, which you don’t have. How to fix it Read the books. Study those who’ve achieved what you want to achieve. Seek expert advice. Grow. Then watch your business grow too. Your business is not growing because you’re selling based on price This only works if you’re the lowest priced alternative, and you’re not. Your pr...

For most sales firms, the focus is simple: drive numbers, close deals, and move on to the next client. Von Oben Solutions, a B2B sales and marketing firm based in Bloomington, Minnesota, has taken a different path. Instead of treating sales representatives as temporary hires or replaceable talent, the company has built its entire model around developing individuals into leaders, and eventually, into trusted partners within the business. Von Oben Solutions works with clients across industries including telecommunications and charitable organizations, helping them grow their customer base, improve brand awareness, and generate long-term results. While the company delivers for its clients through customized, face-to-face marketing strategies, its real distinction lies in the way it treats its team. Every person who joins Von Oben Solutions is seen as more than a salesperson. They are viewed as a future leader who can eventually take on roles that help shape the company’s future. H...

Ali M Saleh is redefining what it means to build wealth and create impact in the digital age. As an entrepreneur, mentor, and visionary leader, he has empowered over 75,000 students worldwide and helped generate more than $300 million in sales volume through his financial education and trading mentorship programs. His mission is clear: to make trading, AI-driven wealth creation, and financial freedom accessible to everyday people across the globe. From Struggles to Global Influence Ali M Saleh’s journey is one of resilience and transformation. A first-generation American whose parents fled war-torn Afghanistan in 1982, he faced years of uncertainty and hardship. Growing up, he juggled low-paying jobs and battled with a lack of direction. That began to change in 2013 when he entered the world of sales and discovered personal development and mentorship. In 2016, Ali M Saleh encountered Bitcoin and the emerging crypto market. This moment ignited a passion for digital assets a...

Google Ads is changing the game for retail marketing in Dubai. It helps businesses connect with their audience and boost sales. In Dubai, retailers use Google Ads to stay competitive and keep up with new trends. Google Ads lets retailers target their audience better, increase brand awareness, and get more sales. The newest features and strategies in Google Ads are helping retailers improve their marketing. By knowing the latest Google Ads trends in Dubai, retailers can stay ahead in the fast-changing market. Looking into the future of retail marketing in Dubai, Google Ads is key. By looking at new trends and strategies, retailers can find new ways to grow. Whether you’re experienced or new to marketing, knowing the latest Google Ads trends in Dubai is vital. It helps you stay competitive and reach your marketing goals. Introduction to Google Ads in Dubai Google Ads is a powerful tool for Dubai retailers. It offers many features and strategies to help businesses su...

When a disaster strikes—be it a natural event like a hurricane or flood, or a man-made incident such as a fire or chemical spill—swift action is critical. Emergency responders and restoration crews typically take center stage, but another essential player often gets overlooked: junk pickup companies. These businesses bring logistical expertise, fleet capacity, and waste-handling knowledge that can make or break a community’s path to recovery. Junk pickup companies have the tools, experience, and flexibility to handle the rapid cleanup of debris and unsalvageable items in disaster zones. Whether it’s clearing fallen trees, damaged furniture, soaked drywall, or destroyed appliances, these companies can mobilize quickly and help restore order. In many cases, they are better equipped to manage volume and varied types of waste than general contractors or untrained volunteers. Moreover, they know how to safely separate hazardous items from recyclable or salvageable ones, making the...

Log homes offer a distinctive allure that combines contemporary convenience with rustic aesthetics. Social media can be one of the most powerful tools available, whether you’re a homeowner trying to market or sell these houses, an agent, or a contractor. The timeless worth and organic appeal of log homes are best showcased on sites like Instagram, Facebook, Pinterest, and YouTube. However, simply uploading a few pictures is insufficient to have an effect. Here are four ways to successfully utilize social media to promote the advantages of log homes . 1. Make Use of Superior Visual Content Strong visuals are essential in real estate marketing, particularly when trying to sell something as unique as a log house. Invest in expert photography and little videos that showcase the warmth of the wood interiors, high ceilings, fireplaces, and picturesque environment. When looking for a home online, 89% of buyers claim that images are the most helpful tool, according to figures...

At its most basic level, lead capture refers to the process of identifying and collecting contact information from potential sales leads. It can consist of anything from compiling a list of newsletter subscribers to managing an aggressive series of landing pages. Every business owner is going to have different needs when it comes to lead capture, so it can be hard to reach a wide variety of people on social media with information about it. Check out these four tips and you should be able to find an audience interested in everything you have to say about the dynamic field of lead capture technology. 1. Use Real Demonstrations One of the things that’s so impressive about using a modern omnichannel lead capture service is that it helps users aggregate leads from many different sources. If they sell in person as well as online, then it can take leads collected from both operations and put them in the same place. Use videos, audio clips, charts and other types of social ...

Almost every single type of item gets promoted on social media these days, so it shouldn’t be any surprise that you can sell shade solutions this way. Most of the popular social network services have special interest groups dedicated to sharing decorating ideas. These are great places to focus your efforts on, since individuals who follow them will already be interested in new ways to dress up their surroundings. Since there are numerous styles of shades on the market, you shouldn’t run out of ideas any time soon. A good idea is to tailor each post to the items being promoted. Everything you put up on your feed should present the product in a way that lets people know how it could work in their home. Producing Content That Makes Sense for Your Products All of your social media promotions should be geared toward the specific kind of shade solutions you sell. Say you were marketing remote-controlled shades that allow users to raise and lower their window treatmen...

Social media has its perks. Finding out that there is a lice outbreak in your community or receiving information from your child’s school helps you take prompt action to alleviate the problem. But, you may also be wary of using treatments that you find out about on social media. Using this guide helps you tap into the power of social media while avoiding the most common pitfalls for lice removal. Conduct Searches to Find Relevant Content One of the easiest ways to begin using social media to find lice removal products is to use the search bar. Many popular treatment products are locatable by using hashtags and common phrases. If you can think of a search phrase, then you can be sure that there are posts tagged with it. As you do, make sure to include search terms that fit your preferences. For instance, the phrase “chemical-free lice products” will help narrow your search down to ones that don’t contain pesticides. Put Out a Plea on Community Profiles Although there sh...

Finding the right journalist at the right time is the foundation of effective media outreach. A solid media database—sometimes called a journalist database—allows you to search and filter contacts by sector, country, publication, or beat. Our team has spent years in journalism, public relations, and marketing, using every kind of database imaginable: premium services, budget platforms, and even our own giant spreadsheets. We’ve learned what works, what doesn’t, and what to watch out for when you invest in one of these tools. Below you’ll find our review of 13 leading media and journalist databases this year. They’re not listed in any particular order, but each section highlights what sets them apart. Agility PR Agility PR is known for being easy to navigate and quick to learn. Its interface allows you to search journalists by beat, outlet, or geography with minimal clicks. Agility PR’s tools are designed to streamline your workflow, making it a popular choice for P...