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I have a beautifully simple, yet powerful marketing tip to share with you today. It’s all about how you can spectacularly increase your sales, by making some tiny improvements. Let’s go! Though it was years ago, I vividly recall speaking with the owner of an office supplies company. I’m going to call him John. He was introduced to me after a talk I gave and said he had something he’d like to share with me. He explained that for years, he’d been frantically trying to work out why his biggest competitor was doing so well. That’s because on the surface, they seemed very similar to John’s business. And yet they’d grown 5 times bigger than John’s business, serving the same marketplace. Then he discovered their secret! John hired a former employee of his successful competitor. He quickly discovered the root of their success. It wasn’t any one thing or tactic that made that competing business so successfu...

Portable toilets have been used at outdoor events for a long time. They show up at concerts, ball games, festivals, and job sites. In many cases, they do the job. People step in, do what they need to do, and move on. But some events put a lot more pressure on sanitation than others. High-contact food events are one of them. Crawfish boils are a perfect example. They are hot, crowded, and messy by design. If the sanitation plan is built like a concert plan, it can break down fast. Here is the simple reason. At crawfish boils, people do not just need a toilet. They need to wash their hands again and again. When the setup does not match that reality, it becomes the main thing guests complain about or quietly leave over. The real issue is handwashing, not toilet use. At many outdoor events, toilet use is the main need. At a crawfish boil, handwashing becomes the bigger need. People peel crawfish, touch seasoning, wipe their hands, grab drinks, use their phones, and help kid...