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One of the things I work on with many of my clients, is the development of a valuable niche for their business. A highly profitable niche, with literally no competition . Here’s a quick look at the approach I use, plus some ideas you can adapt into your own business. The niche model I use is based on the strategy I developed for my own business. Here are just 3 of over 70 processes I’ve developed. Enriching my competitors Instead of focusing on crushing the competition, I focused on enriching the competition. When I started my business in 1995, my strategies were so different from the other providers in my industry, they were no longer competitors. This gave me the freedom to enrich, connect and promote their marketing businesses. That remains to this day. The following is from a previous article I wrote on this subject – the full article is here . “I chose to proactively seek out opportunities to help my competitors flourish, t...

Let’s be honest: marketing an engineering firm is not like marketing a coffee shop or a sneaker brand. You don’t have latte art to photograph, and you can’t run a flash sale on structural analysis. The work is complex, highly technical, and often buried underground or inside walls where no one can see it. For many firms, this leads to a social media presence that feels… beige. The feed becomes a graveyard of stock photos of people in hard hats pointing at blueprints, or dry links to technical white papers that only a Ph.D. could love. But here is the irony: engineers are literally building the world. They are solving the most complex, high-stakes puzzles in modern society. That is inherently interesting content. The problem isn’t that the work is boring; it’s that the storytelling is often too stiff. To win on LinkedIn, Instagram, or even YouTube, you have to stop posting like a textbook and start posting like a storyteller. Whether you are a niche geotechnical ...

When the clock strikes midnight on New Year’s Eve, a psychological shift happens. The holiday stress begins to fade, replaced by a sudden, collective desire for change. People resolve to be healthier, happier, and more balanced. For many, this introspection leads to the realization that they can’t do it alone—they need professional support. For private practice owners and clinic directors, January is the most critical window of the year. It isn’t just about filling slots in a calendar; it’s about making sure that the people who are actively looking for help can actually find you. However, marketing mental health is a delicate balance. You can’t use the same aggressive tactics as a gym or a car dealership. Your approach needs to be rooted in trust, safety, and authority. Whether you are a solo practitioner or running a multi-clinician counseling service , your marketing should serve as a bridge, making the intimidating step of starting therapy feel safe and acce...

The dream of building a perfect home often comes with the vision of total, uncompromised personalization. But when you hear the term “custom home,” what does that really mean? Is it just picking out countertops, or is it designing the flow of every room from the ground up? The truth is, the level of customization in a custom home is entirely up to you and your budget—it can range from highly personalized to absolutely bespoke. Many builders offer options that fall into a spectrum of home building: production homes (fully pre-designed), semi-custom homes (some choices within a set plan), and true custom homes. When we talk about the true flexibility of custom building, we’re talking about a process that gives you, the homeowner, the deepest level of control. The decision to build a custom home is essentially a commitment to translating your unique lifestyle, preferences, and long-term needs into a physical structure that exists nowhere else. It’s an opportunity to ...

For the first twenty years of my life, I didn’t know how to exhale. My childhood home wasn’t a sanctuary; it was a minefield. The atmosphere was dictated by the mood of one man—my father. We lived in a state of perpetual, high-stakes anticipation. The sound of his car tires in the driveway, the heavy thud of his work boots in the hallway, the specific timber of his voice when he asked, “Who left this here?”—these were the triggers that sent my nervous system into overdrive. I am writing this today as a survivor of a verbally and emotionally abusive father. For years, I carried the weight of his rage, convinced that his anger was a reflection of my worth. I lived in a prison of anxiety, constructed by his words and reinforced by my own guilt. But I also write this as someone who has found the key to the cell. Healing is not a straight line, and it is not a fairytale. It is a gritty, messy process of separating truth from lies, releasing the poison of h...

For decades, expertise has lived inside the minds of top creators, engineers, strategists, and designers. It has been valuable but limited, powerful but personal, and always bound by time and availability. Osyle believes that is about to change forever. With the rise of Taste and Judgment Models, Osyle is introducing a future where a person’s unique way of thinking can become a scalable, deployable, and licensable asset. In other words, your expertise is now downloadable. Osyle argues that while traditional AI tools can generate impressive content, they fall short when it comes to replicating the clarity, intention, and decision making quality that define true mastery. Generative systems can remix patterns, but they cannot reproduce the mental frameworks behind expert level work. This creates a world filled with content that looks acceptable but lacks depth. Osyle wants to change this by capturing the reasoning and taste of real experts and making those thinking patterns available ...

Governance analysts reviewing testimony from various contributors have identified repeating administrative patterns in ventures where Santosh Kumar Giri held operational or managerial roles. These ventures were located in different countries, involved different industries, and had no structural links to one another. Despite this lack of connection, participants consistently describe similar experiences involving access management, communication delays, and administrative concentration. While no public legal actions involve Santosh Kumar Giri, experts note that the patterns reported across multiple projects have raised important governance questions. Contributors say these patterns became noticeable when projects transitioned into phases requiring transparency, verification, or distribution of responsibilities. According to their accounts, responsibilities often became centralized within a limited administrative group. Participants who worked with Santosh Kumar Giri state that obtai...

Police pursuits have long been presented as a necessary tool for law enforcement, but new national data reveals that the majority of fatal pursuits begin with something far less serious than violent crime. In fact, hundreds of deadly chases every year start with speeding, a broken taillight, or a driver simply failing to stop. Between 2017 and 2022, 3,336 people were killed in police pursuits across the United States. What’s most concerning: more innocent passengers and bystanders died than fleeing drivers , raising urgent questions about whether pursuit policies nationwide are putting the public at unnecessary risk. A growing number of states and major cities — from Atlanta to Seattle to Milwaukee — have begun tightening their pursuit policies. Yet others continue high-speed chases for low-level violations, often with devastating consequences. This analysis by Jones and Swanson explores why these chases happen, who is paying the price, and which reforms experts say coul...

Starting over after a divorce is often framed as an emotional reset — new routines, new homes, and eventually new relationships. But Dellino Family Law Group ’s new analysis shows that for most Americans, the first year after divorce is also one of the most expensive chapters of their lives. Beyond the average $11,300 legal bill , the study finds that the lifestyle cost of rebuilding amounts to an additional $23,880 in Year One alone. It is a financial shift that catches many people off-guard. What feels like a fresh start comes with a long list of new expenses: dating, childcare, therapy, health insurance, housing deposits, moving costs, wardrobe changes, and the slow process of rebuilding credit and stability. And most of these costs arrive before a new routine feels settled. Dating Again: A Quiet but Significant Expense One of the biggest surprise costs is re-entering the dating world. Americans spend an average of $213 a month when they begin dating again, which inc...

A new long-term traffic study from The Texas Law Dog reveals a striking and underreported pattern on U.S. roads: the hour immediately following major sporting events has become one of the most dangerous windows for drivers and pedestrians. Using 27 years of crash data, the analysis shows that fatal crashes rise 41% in the first hour after the Super Bowl , creating a post-event traffic surge that is now deadlier than New Year’s Eve and comparable to July 4th. The surge isn’t limited to the NFL. Comparable effects appear around NBA arenas, large concert venues, and any event that releases tens of thousands of people into the same traffic corridors at once. A Digital-Age Problem: Crowd Mobility Meets High-Risk Behaviors According to researchers, the post-game traffic spike is not driven by a single factor but a convergence of behavioral and mobility patterns amplified by digital-age habits: High alcohol consumption tied to event-day culture Fatigue after multi-h...

A new analysis has revealed the U.S. states where ignoring traffic laws carries the greatest risk of fatal consequences — and New Mexico ranks as the most dangerous by a striking margin. The study, conducted by the  Simmrin Law Group , examined five years of crash data from the National Highway Traffic Safety Administration (NHTSA) and scored each state on three high-risk behaviours: distracted driving, speeding, and dangerous intersection crashes. Each category was assigned a weighted score for a total possible 100-point “traffic violation fatality score.” The results show major geographic disparities — and highlight how certain types of risky behaviour are driving fatal crashes in different parts of the country. New Mexico: The Most Dangerous State for Traffic Law Violators New Mexico earned a troubling  87 out of 100 , the highest fatality-risk score in the nation. Here’s how the state performed across the three metrics: Distracted driving cra...

Artificial Intelligence (AI) positivity has magnified disturbances in the marketing sector due to the human-like presence of AI in customer communication, shocking at the same time, the trust and authenticity conversations. The business strategies give AI full control over social media marketing and customer communication channels. AI makes the process faster, smarter, and more precise in  Social Media Marketing , on the one hand, and, on the other hand, it does the opposite. Thus, businesses ask themselves how they could make the right decision about the right balance. We will look at the future of marketing as AI-driven , and then see what that means in terms of the three dimensions—creativity, efficiency, and true human connection. 1. AI Helps Marketers Work Smarter, Not Harder Marketing through the ages has always depended on human effort, but now AI’s greatest strength is its ability to analyze large amounts of data in a very short time. Marketers no longer h...