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A new nationwide study has revealed where senior drivers face the highest risk on U.S. roads — and the results show alarming differences between states. The research, conducted by  Florida-based personal injury experts Blakeley Law Firm , analyzed  five years of fatal crash data  from the National Highway Traffic Safety Administration (NHTSA). The findings identify the ten U.S. states where drivers aged 65 and older are most likely to be involved in deadly collisions. Mississippi Tops the List for Senior Driver Fatalities Mississippi ranks as the most dangerous state for senior drivers , with  22.97 deaths per 100,000 residents aged 65 and older  — roughly  72% higher than the national average  of 13.39 deaths per 100,000. From 2019 to 2023, the Magnolia State’s senior population of around 535,000 experienced an average of  123 fatal crashes annually , peaking at 139 in 2023. Experts say a mix of  rural roadways, limited access to emergen...

Photo | Andrew Draper Today, I’d like to help you avoid maybe the most frustrating thing in business. I’m referring to watching your less capable competitors gaining more of the market, and making more money, than you do. It all starts with understanding the following. The most successful provider and the best provider , are seldom the same provider. In fact, it rarely happens. That’s because being the best doesn’t automatically mean people will notice you, believe you, buy from you or hire you. Why is that? Commercial success requires a critically important balance . You need to balance the development of a great service, with the development of a strategy to earn the attention, trust and business/patronage of your marketplace. Here’s why that balance is essential. If your prospective clients don’t know you exist , it doesn’t matter how exceptional your service or product is, because you’re not an opti...

The senior care industry is built on a foundation of trust. The decision to invite a caregiver into a parent’s home is a deeply emotional, high-stakes choice for any family. As a business owner in this field, your marketing must be as compassionate and as trustworthy as the care you provide. In today’s digital world, that trust-building process often begins on social media. Your potential client is not the senior themselves; it’s their adult child, who is likely feeling overwhelmed, stressed, and in search of a reliable solution. The key to connecting with this audience is a content strategy built on empathy and education. For an entrepreneur starting a senior home care business , social media is not a place for a hard sell; it’s a platform to be a genuinely helpful resource for families on a difficult journey. Here are some strategies for using social media to build a trusted and successful brand. 1- Become an Educational Resource for the Sandwich Generation ...

Photo:  Shutterstock . One of the big business mantras out there today, is that it’s smart to have  “a bias for action” . That’s not only wrong. It’s dangerously wrong. Why a bias for action is dangerous On a surface level, the advice seems to make sense. It sounds positive after all. However, if you think about it for a few minutes you’ll spot the obvious error. You’ll notice that many of the most ineffective people you’ve ever met had a  bias for action . These include. The people who embody the ready, fire, aim mindset The people who enthusiastically climb a ladder that’s against the wrong wall The people who jump from project to project, because they’re action focused and get bored fast The people who keep themselves busy doing what’s comfortable, rather than what’s effective A bias for action can work directly against us. Unless we first develop a bias for highly productive activity.  Then it p...

The announcement of a positive result from a major clinical trial is an incredibly exciting moment in the world of medicine. It’s a validation of years of painstaking research, a potential new tool for doctors, and, most importantly, a powerful new source of hope for patients and their families. As a physician or a researcher, the desire to share this exciting news with the public is a natural one. But how do you share this news in a way that is both hopeful and deeply responsible? Communicating about emerging research, such as the promising new developments in clinical trials for metastatic breast cancer , requires a delicate and thoughtful approach. It’s about sharing the science without selling false hope. Your professional social media channels are a powerful platform for this, but they come with a unique set of ethical guidelines. Here’s a guide to sharing clinical trial news in a way that is clear, responsible, and patient-centric. Provide Context and Temper the Hype ...

The advanced and highly interconnected world, businesses are under increasing scrutiny. Customers, investors, and stakeholders are no longer satisfied with just the products or services a company provides where they are paying attention to how companies conduct themselves. Transparency in business ethics is no longer a luxury; it has become a necessity. From trust-building to regulatory compliance, transparency helps businesses navigate the modern landscape, fostering long-term success and sustainability. In this blog, we will explore why transparency matters more than ever in business ethics, examining its various aspects and the significant impact it can have on a company’s reputation, customer loyalty, and overall growth. The Trust Factor: Building Stronger Relationships with Customers Trust is the foundation of any successful relationship, and business relationships are no different. Customers expect businesses to be upfront and honest about their operations, prac...

A new nationwide study, America’s Workplace Danger Zones , from Pegasus Legal Capital has revealed the U.S. states and industries where employees face the highest risk of injury or death on the job. Drawing from the latest Bureau of Labor Statistics (BLS) and national safety reports, the analysis shows that while workplace injuries declined in 2023, fatality rates in certain states remain alarmingly high, especially in industries such as construction, healthcare, and transportation. “The overall injury rate is trending down, but the danger hasn’t disappeared, it’s just concentrated,” said a spokesperson for Pegasus Legal Capital . Tennessee, Texas, and other southern states are still seeing fatalities far above the national average, and that reflects serious gaps in enforcement and prevention.” A Nationwide Overview of Risk In 2023, there were 2.6 million non-fatal workplace injuries and illnesses , representing an 8.4% decline from 2022. Yet, the national in...

For decades, summer held the dubious crown as the most dangerous season on American roads. A new analysis by John Foy & Associates breaks that assumption wide open: October 2023 recorded more fatal crashes than any other month , overtaking the historically hazardous summer surge and signaling a fundamental shift in when drivers face the highest risk. Drawing on the National Highway Traffic Safety Administration (NHTSA) database, the firm’s whitepaper confirms 37,654 fatal crashes in 2023, leading to 40,901 deaths and more than 2.6 million injuries nationwide. October alone accounted for 3,505 fatal crashes —nearly 12% above the monthly average of 3,138 , pushing the fall season within striking distance of summer’s long-recognized peak. “The numbers are unequivocal: October has become the most dangerous month on U.S. roads ,” said a spokesperson for John Foy & Associates. “As daylight patterns shift and evening commutes darken, the combination of reduced visibility,...

Artificial intelligence has changed the way businesses approach marketing. But at Changescape Web, founder Ken Tucker believes the goal isn’t to automate everything—it’s to amplify the human connection that drives real results . For two decades, Tucker has helped small businesses grow through data-driven strategies and repeatable marketing systems. Today, his agency stands at the forefront of AI adoption, proving that the smartest automation is the one that feels most human. Using AI to Serve, Not Replace Changescape Web’s AI-driven approach began with a simple question: how can automation make marketing more personal, not less? Tucker and his team developed tools that streamline lead nurturing, optimize websites in real time, and deliver insights faster than ever. Yet every automation is built with a clear rule—technology must enhance, not replace, human decision-making. A standout example is the agency’s AI Assistant IQ system. Designed as a virtual phone and chat...

In today’s world of rapid change and constant disruption, leaders often hesitate to take bold steps toward transforming their workplaces. They wait for industry approval, external recognition, or the perfect moment. For organizational psychologist and leadership expert Louis Carter, this waiting game is a mistake. His blueprint for building workplaces people love begins with one clear principle: stop waiting for permission and start building now. Louis Carter and the Power of Action As founder of Most Loved Workplace® and Best Practice Institute, Louis Carter has guided Fortune 500 companies, governments, and institutions through cultural transformation. His research and consulting highlight one truth above all. Success comes to leaders who act decisively to create environments where people feel connected, respected, and aligned with the mission of the organization. Louis Carter explains that leaders cannot afford to wait for external validation. Instead, they must take re...

In the world of beauty, the old marketing playbook is officially a museum piece. The days of a single, airbrushed celebrity face in a glossy magazine being enough to sell a product are over. Today’s consumer is savvy, skeptical, and is looking for something far more valuable than a perfect picture: a trusted recommendation. This is where influencer marketing has completely transformed the game. A great influencer campaign is the digital-age version of your most trusted friend telling you about a new product they absolutely love. For a brand that sells something as personal and results-driven as skincare products , building this kind of authentic, peer-to-peer trust is not just a strategy; it’s everything. But a successful campaign is about more than just sending free products to a person with a lot of followers. It’s a sophisticated art of finding the right voice, telling a compelling story, and building a real community. Here’s how to do it right. Focus on Micro-Influencer...

Friends, today’s post is longer than usual from me. It’s an extremely important subject that is costing/losing small business owners a fortune. To get the full benefit from what I’m about to share,  the estimated read time is 4-minutes . I know you’re busy, so if you don’t have time, skip to the paragraph below titled TLDR: You and your business. Let’s go. The success of your marketing relies on you identifying, then stopping, and marketing that isn’t producing the results you need. Then, replacing what doesn’t work, with effective marketing that produces maximum results. A major reason why small business owner’s find their marketing efforts don’t work, is that the vast majority of marketing tips, tactics and strategies out there (around 95% in my experience) are ineffective or damagingly ineffective. They either  don’t help your business grow , or they  cause your business to shrink . Go back 20-years, that number was around 20%. ...

In today’s B2B landscape, a strong social media presence is no longer optional; it’s an essential part of any effective marketing plan. But for a company that sells to a specialized, skilled-trade audience like professional roofing contractors, the approach needs to be just as specialized. A generic, one-size-fits-all social media strategy is a waste of time and money. The question is not “should we be on social media,” but “where should we be, and what should we be saying?” The answer is not to be everywhere. It’s about a strategic presence on the specific platforms where your ideal customer is actually spending their time. For a manufacturer of premium custom shingles , the goal is to be a trusted, expert voice in the right digital spaces. To connect with roofing professionals, you need to “fish where the fish are.” Here’s a breakdown of the major social media channels and how to use them to reach this unique audience. Facebook: Th...

Marketing to a professional landscaper is a unique challenge. Your customer is not a casual consumer; they are a busy, no-nonsense, boots-on-the-ground business owner whose entire livelihood depends on the efficiency and reliability of their equipment. They are not easily swayed by flashy ads or marketing fluff. To connect with this audience, you have to speak their language: the language of uptime, profitability, and durability. A spray rig is more than just a piece of equipment; it’s an engine for a landscaper’s profitability. For a supplier of professional sprayers , the marketing isn’t about listing features; it’s about translating those features into tangible business benefits that solve a landscaper’s biggest problems. It’s about proving that your product is a smart investment, not just another expense. If you’re looking to connect with the professional green industry, here’s how to build a marketing strategy that resonates. 1- Focus on th...

The world of competitive show choir is a passionate, vibrant, and incredibly tight-knit community. It’s a world built on a foundation of artistry, hard work, and a shared love for performance. For a business that wants to serve this unique market, the key to success is to understand and to participate in that community in a way that is authentic and respectful. In today’s digital world, that community lives on social media. Your social media channels are the “digital backstage,” the place where directors, students, and parents are celebrating their wins, sharing ideas, and looking for inspiration. The key for a brand is to be an authentic participant in that conversation, not a disruptive advertiser. For a company that designs and manufactures show choir apparel , your social media is not just a place to post your catalog; it’s a platform to celebrate the art form, to provide value, and to showcase your expertise. If you’re looking to connect with show ch...

In the world of commercial insurance, specialization is the key to success. The most successful agents are those who become the go-to, indispensable experts for a specific industry. One of the most lucrative and most challenging of these niches is the auto dealership market. A dealership is a complex, high-value, and high-risk business that requires a deeply specialized approach to insurance. To connect with a busy and skeptical dealership owner, a generic “business insurance” sales pitch is a non-starter. You must approach them as a fellow specialist, an expert who speaks their language and understands their unique world. This means having a deep and granular knowledge of the specific coverages included in a comprehensive dealership insurance policy. Your marketing should not be about selling a product; it’s about demonstrating that you are a true risk management partner. Here’s a guide to building a marketing strategy that resonates with auto dealers. Focus on...