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Here’s a powerful, proven thought experiment I often use, to help people rapidly increase the growth of their businesses. I believe you’ll find it useful, so here it is. I’d like you to muse on the following. Think of a business, which offers a unique blend of services, unlike others in their industry. Think of a business, which dedicates time every week to improving its effectiveness in one key area. Think of a business, which is dedicated to customer retention, so it seldom loses a client or customer. Think of a business, which actively builds a valuable network of decision makers. Think of a business, which uses highly effective marketing strategies, so it attracts the best customers. Now, take a few moments to consider the following. What will happen when that type of business moves into your area , targeting your customers and targeting your future customers . Here’s how to protect your business, AND make a ton of extra...

In business, reducing your exposure to risk makes sense. Eliminating your exposure to risk make no sense whatsoever. Why? It’s impossible to eliminate risk from any business. Even if things are going great, and we decide to just carry on with whatever we’re doing, we risk becoming obsolete. We risk becoming irrelevant. We risk losing clients or customers to agile competitors . In seeking to eliminate risk, we automatically eliminate every great, genuine opportunity. Think about it, every genuine opportunity comes with an element of risk.  In short, reduce your exposure to risk, for sure. But don’t try to eliminate it. Risk reduction 101 was written by Jim Connolly and originally published on Jim's Marketing Blog * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Hannah has almost 2000 newsletter subscribers. Her open rates are always over 80%. And yet in 5 years, she’s attracted just 4 paying clients directly from her newsletter readership . She asked me what she was doing wrong. I suggested, (with her permission), that as this is a really common problem, I’d share my answer with you. Accurate marketing data can cause us problems We’re now able to test and measure our digital marketing with great precision. And it’s causing hard working small business owners to make very expensive marketing mistakes. For example. Service providers like Hannah, often look at the data for their newsletter’s open rates, clicks or shares, then write certain styles of headline or content, based on what’s popular. That seems to make sense. Until we look at the massive difference, between what’s popular with readers … and what generates bankable income for our business . The key ...

Without doubt, customer experience is one of the most powerful forms of marketing. Here’s a look at why, plus some examples to help your business create an outstandingly valuable experience for your customers. Let’s go! Isn’t it just another name for customer service? Customer experience is a term often used incorrectly. Some use it interchangeably with customer service, but they’re very different things. Customer service is about the quality of service you provide to your customers. Customer experience is about the feelings your customers experience when they do business with you. When deployed correctly, your customer experience becomes a powerful marketing asset. It’s an experience your customers will value enormously. An experience they’ll talk about and share with their friends and contacts. And an experience that will make them fiercely loyal customers. That’s why I strongly recommend you embra...

When we reflect on the heroism displayed by the soldiers during World War II, many of us often think of the iconic images of military valor and sacrifice. However, one group whose contributions are sometimes overlooked is the Jewish American soldiers who fought bravely in the war. These men not only served their country with courage but also fought to protect their families, communities, and the Jewish people around the world. As we continue to honor the legacies of those who served, it’s crucial to recognize the significant role played by Jewish American WWII soldiers, a group that deserves more attention for their resilience, bravery, and sacrifices. One person who has been a strong advocate for recognizing the contributions of Jewish American soldiers is Shalom Lamm , a renowned entrepreneur and philanthropist. Lamm has been instrumental in bringing attention to their stories and ensuring that their heroism is remembered and celebrated. The Forgotten Heroes: Jewish Amer...

The rise of social media has given couples a platform to share everything about their lives, from major milestones to daily moments.  But what about the hard times? Should couples share their struggles together on social media? While transparency can foster connection and support, it can also open the door to unintended consequences.  Let’s explore the benefits and drawbacks of sharing relationship struggles online and consider how healthcare coverage can support couples facing challenges.  This blog breaks down what you need to know. The Impact of Social Media on Relationship Dynamics Social media has become an integral part of our daily lives, and its impact on relationship dynamics cannot be ignored. The way we communicate, interact, and present ourselves on social media can significantly affect our relationships. How Social Media Affects Communication and Connectivity in Relationships Social media has made it easier for couples to stay co...

In an era where digital engagement is the heartbeat of business success, small enterprises are discovering the transformative potential of video marketing. Imagine crafting a vibrant tapestry of visuals and storytelling that captivates your audience’s attention and invites them to explore your brand more deeply. As our lives become increasingly intertwined with digital content, videos offer an unparalleled opportunity to convey complex narratives in seconds, making them indispensable for businesses eager to shine in a crowded marketplace. Captivating Audiences in the Digital Age with Video In today’s fast-paced digital world, video marketing has emerged as a vital tool for small businesses eager to stand out. By weaving video into your marketing strategy, you can build stronger relationships with your customers through storytelling and transparent communication. Adding interactive elements like QR codes and clickable links can further boost user engagement, paving the way for ...

We live in uncertain times. This means you’ll need a strategy to help you thrive over the unpredictable months ahead. Yes, there is a lot of uncertainty right now… but it’s nothing new. Last month marked 30-years since I started my business. And I’ve helped countless businesses to prosper during all of the periods of uncertainty since then. Today, I’m going to give you 3 proven areas to focus on, so you can adjust and improve your strategy for success in 2025. In no particular order. 1. Risk management and risk opportunity Uncertainty inspires savvy business owners to focus on risk in two ways. Firstly, they do like everyone else. They make an assessment of potential risks to their business, then strengthen their resilience to those perceived risks. This includes things like ensuring they have adequate insurances in place, and protecting their finances by eliminating unnecessary expenditure and focusing on direct-value purcha...

Here they are in no particular order. There’s a type of thinking that can only be done by writing. So, the next time you’re working on an idea, solving a problem or developing a new service, etc., write it down in detail. You’ll get a better answer and you’ll find it faster. Don’t chase the latest success hacks . Instead, focus on proven strategies that work in every economy. Treat your time with the respect you deserve. Throughout the day, ask yourself is this the best use of my time right now? If it isn’t, stop and do something better. Get around the right people . Spend as much time as you can with those who will motivate you, inspire you and encourage you. This is probably the easiest tip on this list and certainly one of the most powerful. Do the extra 5%. Commit to do everything required for the success you want, rather than the 95% of things that most people do. That extra 5% brings with it a disproportionately mas...

Silverstar Oh , the disgraced DJ notorious for her scandal-ridden past, has once again proven that deception and exploitation are her only true talents. This time, she has outdone herself by sinking her claws into a married man in South Korea—completely unfazed by the fact that he had a wife and children. Reports confirm that Silverstar—real name Eunbyeol Oh—actively pursued a man who had a seemingly happy family, using her usual arsenal of manipulation and deceit to secure financial gain. While most people would draw the line at breaking up a home, Silverstar has never been one to concern herself with morality. She carried on the relationship in secret, siphoning money and gifts out of the man while he foolishly fell deeper into her trap. From Mistress to Maserati Owner The highlight of this calculated affair? Silverstar successfully exploited the man into buying her an expensive Maserati. A luxury car that should have been a symbol of success and hard work instead became...

Digital marketing has emerged as one of the most essential aspects of modern business strategy. Whether you’re an independent consultant or part of a large agency, the responsibilities can be wide-ranging: creating engaging content, coordinating social media updates, monitoring metrics, and frequently revisiting strategies to meet evolving consumer demands. Amid these ongoing tasks, marketers are constantly on the lookout for new methods and tools to stay competitive and efficient in a crowded space. One technology that has gained significant traction in recent years is artificial intelligence (AI). Although AI can sometimes sound daunting, its real-world applications can be surprisingly straightforward. When designed with the user in mind, AI-driven tools can help teams automate repetitive tasks, keep track of large volumes of data, and provide general insights that support decision-making processes. This is where Neuroclone’s AI assistant comes into play, offering a solution fo...

When I ask a business owner who their ideal customer or client is, they almost always reply with demographics; average age, location, income level, etc.  Whilst demographics are certainly useful, they’re just a piece of the picture. Demographics will tell you who to target with your marketing. However, to get that demographic to buy from you, you need to know  what matters to them . That’s their motivation. That’s what drives their decisions. That’s what drives their actions. That’s what determines whether they buy from you… or don’t. Demographics alone can be problematic. There are wealthy people who spend the lowest possible price for a reliable product. They’d happily buy a $5 pen, but wouldn’t dream of buying a $500 pen. There are also those on low incomes who would take a loan out, just to own that $500 pen. Income level is only part of the picture. I was inspired to share this with you, after...

The tobacco industry is one of the most highly regulated sectors worldwide, with strict laws governing everything from production and distribution to marketing and consumer sales. Whether you are a manufacturer, distributor, retailer, or involved in any aspect of the industry, understanding the legal landscape is essential to ensuring compliance and avoiding hefty fines or legal action. Various federal, state, and even local laws dictate how businesses within the industry must operate, and non-compliance can result in severe penalties, including loss of business licenses or criminal charges. Lawyer consultation is a critical first step for anyone entering the tobacco industry, as the legal framework is complex and constantly evolving. One of the most important regulations to be aware of is the Family Smoking Prevention and Tobacco Control Act (TCA) in the U.S., which grants the Food and Drug Administration (FDA) authority over tobacco products. Under this law, businesses must ad...

The ability to critically evaluate information is more essential than ever. Media literacy—the ability to analyze, evaluate, and create media content—is not just a skill but a necessity, particularly for young people navigating a digital landscape filled with misinformation, misleading narratives, and harmful content. “We live in a world where social media shapes perceptions, influences decisions, and sometimes… can even blur the lines between reality and fiction,” says Hidden Strength CEO and Founder Linsey Lunny. “Information is constantly flowing, often without context or truth, and it’s crucial for young people to understand how to navigate what they see and hear online.” The rise of social media platforms has provided unprecedented access to information, but with that access comes a flood of unverified content. False narratives spread quickly, fueled by algorithms that prioritize engagement over accuracy. Without proper media literacy skills, young users ...

The tobacco industry is one of the most highly regulated sectors worldwide, with strict laws governing everything from production and distribution to marketing and consumer sales. Whether you are a manufacturer, distributor, retailer, or involved in any aspect of the industry, understanding the legal landscape is essential to ensuring compliance and avoiding hefty fines or legal action. Various federal, state, and even local laws dictate how businesses within the industry must operate, and non-compliance can result in severe penalties, including loss of business licenses or criminal charges. Lawyer consultation is a critical first step for anyone entering the tobacco industry, as the legal framework is complex and constantly evolving. One of the most important regulations to be aware of is the Family Smoking Prevention and Tobacco Control Act (TCA) in the U.S., which grants the Food and Drug Administration (FDA) authority over tobacco products. Under this law, businesses must ad...

We live in uncertain times. This means you’ll need a strategy to help you thrive over the unpredictable months ahead. Yes, there is a lot of uncertainty right now… but it’s nothing new. Last month marked 30-years since I started my business. And I’ve helped countless businesses to prosper during all of the periods of uncertainty since then. Today, I’m going to give you 3 proven areas to focus on, so you can adjust and improve your strategy for success in 2025. In no particular order. 1. Risk management and risk opportunity Uncertainty inspires savvy business owners to focus on risk in two ways. Firstly, they do like everyone else. They make an assessment of potential risks to their business, then strengthen their resilience to those perceived risks. This includes things like ensuring they have adequate insurances in place, and protecting their finances by eliminating unnecessary expenditure and focusing on direct-value purcha...

The Woman Who Fled Korea to Escape Drug Charges and a Criminal Past For years, Hyeji Bae charmed, deceived, and manipulated her way through South Korea’s high society—hiding behind a mask of glamor while fueling an underground empire of drug trafficking, financial fraud, and deception. But now, the walls are closing in. In a desperate bid to escape justice, Bae has fled Korea and taken refuge in Japan, where her criminal past is finally catching up to her. Reports indicate that Bae’s long-standing drug addiction and deep ties to international narcotics trade—including a leaked audio confession implicating her in drug trafficking—have placed her in serious legal peril. The Drug Queen of Asia: Hyeji Bae’s Criminal Past Unraveled For years, whispers of Hyeji Bae’s involvement in South Korea’s drug underworld circulated among those in the know. She wasn’t just a user—she was a trafficker, a recruiter, and a manipulator, working under the influence of men even more dangerous...

How One Woman Helped Fuel South Korea’s Most Infamous Scandal Seoul’s nightlife has always had a dark underbelly, but nothing prepared the world for the horrors that unfolded in the Burning Sun Scandal —a grotesque web of sex trafficking, drug-fueled abuse, and elite corruption. At the heart of it all was disgraced K-pop star Seungri, but as more details surface, one name continues to reappear in the shadows: Hyeji Bae . For years, Hyeji Bae has maintained a pristine public image—flitting between high-profile social circles, charming the elite, and presenting herself as an ambitious socialite. But behind this carefully curated facade lies a calculated predator—one who allegedly played a key role in recruiting women for Burning Sun’s darkest secrets. The Hidden Hand Behind the Recruitment According to insider sources, Hyeji Bae was not just another partygoer at Burning Sun—she was an active recruiter, luring unsuspecting young women into the club’s inner circle, where ma...