Social Media Marketing News: Learn Popular SM Marketing Tools

Creators are angered by Meta’s Spark AR shutdown, saying they’ll be out of work with little notice Meta will be shutting down Spark AR, its platform of third-party AR tools and content, effective January 14, 2025. © 2024 TechCrunch. All rights reserved. For personal use only. Author: Sarah Perez * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Direct sourcing is a talent acquisition strategy that helps companies actively find the talents that are the most interested and aware of the employment brand of the company and get in contact with them due to them being a curated talent pool receiving very relevant communications. Experts are seeing direct sourcing as a talent sustainability engine, but how does the evolution of the modern workforce provide further momentum to this trend?  Direct sourcing can be a very helpful tool for companies looking to counteract the effects of talent shortages and rising recruitment expenses that could result in $8.5 trillion in unrealized revenue if not addressed by 2030. More than 50% of large companies are already or are planning to use a direct sourcing program with almost all of the companies using this program realizing cost savings stemming from their direct sourcing efforts, showing that direct sourcing strategies are working. Direct sourcing can also help with increases in emplo...

If you’ve ever wondered how to regularly produce content marketing that converts prospects into clients or customers, this information is for you. I’ve divided it into 3 core tips. 1. Is this useful? There’s a sign on the wall in my studio. It’s a small sign, containing just 3 words: “Is this useful?”. That’s the mark I set for everything I create. Nothing gets published unless I believe you’ll find it useful . I don’t try and look clever. I don’t try and be edgy. I don’t try to shock people. I just try to be useful to you. And as long as I think you’ll find an idea or observation useful, I share it. Many business owners are put off creating content, because they try to make it as close to perfect as possible. The thing is, your prospective clients or customers want something useful, not perfect. Once you stop aiming for perfection you’ll find it a lot easier. You’ll also get...

Social media evidence is not just a casual observation; it can sway court cases and influence outcomes in ways you might not expect. As more individuals turn to social networks for support or simply to document their lives post-accident, understanding how this content plays into legal proceedings becomes crucial. Whether you’re involved in a claim yourself or are curious about the broader impacts of online behavior on justice systems, it’s essential to grasp both the power and pitfalls of sharing your story on social media platforms. Let’s dive deeper into this topic and explore how your online activity could impact your case—and what steps you can take to protect yourself along the way. The Importance of Social Media in Today’s Society Social media has become an integral part of our daily lives. It’s where we share news, connect with friends, and express opinions. Each post or tweet can spark conversations and build communities. These platforms enab...

The longest path in the world is the path of least resistance. Anyone can join it. There’s literally no barrier to entry. However, there’s no winning line, either. The right path? was written by Jim Connolly and originally published on Jim's Marketing Blog * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Ever wondered why so many articles, videos and newsletters are based around the idea of a numbered list? It’s because lists are extremely popular. People love them. Today, I’m going to explain why, and how, you should incorporate lists in your content marketing. Why then are lists so popular? Lists promise ideas. Lots of ideas. And fast! Lists promises a number of bite-sized ideas or suggestions. And quickly. So when we see “ 21 Business habits of highly successful people “, we’re not expecting an in-depth examination of 21 habitual characteristics of people who have achieved business success. No. We’re expecting lots of ideas. And we hope that at least one of those ideas will help us in some way. If it does, it will repay the 3 or 4 minutes we invested in reading it. That’s a good return for just a few minutes of our time. Now, I have a question for you. Does your content marketing mix contain list-based conten...

I have a beautifully simple, yet powerful marketing tip to share with you today. It’s all about how you can spectacularly increase your sales, by making some tiny improvements. Let’s go! Though it was years ago, I vividly recall speaking with the owner of an office supplies company. I’m going to call him John. He was introduced to me after a talk I gave and said he had something he’d like to share with me. He explained that for years, he’d been frantically trying to work out why his biggest competitor was doing so well. That’s because on the surface, they seemed very similar to John’s business. And yet they’d grown 5 times bigger than John’s business, serving the same marketplace. Then he discovered their secret! John hired a former employee of his successful competitor. He quickly discovered the root of their success. It wasn’t any one thing or tactic that made that competing business so successfu...

A former client of mine has just sold a business for over $5 million. When she purchased it in 2020, it was valued at $250k. Her short story contains an extremely valuable business lesson. To start, I’d like you to ask yourself the following question. If I work hard and smart for the next 4 years, what’s the maximum I could sell my business for ? Here’s why that question is so valuable My former client, Jill, called me on Monday. She had some good news. The sale of her business went through. She bought it for $250k in January 2020. And sold it for $5.8 million. I was working with Jill when she bought the business. It was already in pretty good shape. It didn’t need any meaningful capital investment. What it needed was an owner who could see the financial potential of the business. As she told me at the time; ‘He just can’t see the money.’ The previous owner saw the potential value of his business as $250k. Jill ...

    In an age defined by instant gratification and digital transformation, the exchange of information should be as seamless as the content itself. While we’ve transitioned from stone tablets to sleek smartphones, sharing large files remains a frustrating bottleneck. Imagine transferring gigabytes of data with the simplicity of a single click, without the need for complex software or endless wait times. This is the power of automated online file transfer. In this article, we’ll explore how this technology can revolutionize your business operations, boosting efficiency and productivity while safeguarding your sensitive data. What is an Automated File Transfer? Sending files seamlessly without any errors can be challenging. This is where automated file transfer software comes in. You can send and receive files from wherever you want. This automates the file transfer between the different systems and users. You can also use it with your team working...

In the digital age, where new gaming consoles and cutting-edge titles dominate the market, there’s a growing interest in revisiting the classics that shaped the gaming industry. For many, the PlayStation Portable (PSP) and PlayStation Vita (PS Vita) are more than just relics of the past—they’re gateways to some of the most memorable gaming experiences ever created. PSP Vault has become a key player in this resurgence, offering gamers access to a vast library of games that spans from well-known classics to hidden gems and cult favorites, all from the convenience of a single, modded console. A Treasure Trove of Classic Games The PSP and PS Vita boast an extensive and diverse library of games, ranging from blockbuster hits to lesser-known titles that have gained cult status over the years. From the legendary Final Fantasy Tactics and God of War: Chains of Olympus to the quirky yet beloved Patapon series, these consoles offer a rich selection of games that appeal to a wide range of...

Image: WordPress AI Here’s a very common marketing problem, along with a free marketing resource to help you overcome it. Let’s go. Here’s what we know. There are prospective clients or customers out there who truly need what your business provides. And there are lots of them, too. So far so good. The challenge comes with the next step. Your prospective client absolutely needs a new service provider… but unless they want to buy from you , someone else will get their money. Fortunately, if you’re not attracting enough new clients there’s a proven answer. You need to look at how big a want your marketing is creating, when measured against your competitors want . How convincing is your value proposition, compared to theirs? How engaging are your various service levels or product bundles, compared to theirs? How compelling is your messaging, compared to theirs? How attractive are your payment terms, compared to ...

Facebook creators have a new way to avoid ‘jail’ Facebook creators are being given a new option that will help them avoid jail — “Facebook jail,” that is — upon their first violation, and at various times after. In a revised policy, announced on Wednesday, social networking giant Meta said that creators who violate the company’s Community Standards for the first time will be […] © 2024 TechCrunch. All rights reserved. For personal use only. Author: Sarah Perez * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Early in my career, I noticed I could always tell when I was making real progress. How? I’d find myself drinking a lot of cold coffee ! Don’t laugh. You probably do something similar. Maybe with tea. Either way it looks like this. You make a coffee and bring it to your desk. Then, because you’re so engaged with what you’re doing, you lose track of time. You grab your coffee and start to drink it, immediately noticing it’s no longer hot. So, you guzzle it down quickly and make another. If this happens again, you’re officially on a cold coffee productivity streak . Your progress during these cold coffee streaks is off the charts. Hot coffee work Conversely, you can’t build a successful business when you’re doing hot coffee work. Hot coffee work doesn’t capture your imagination. It’s work that looks productive but isn’t. It’s work that drags on. It’s work that keeps...

Traditional coworking emerged as a potential solution to the loneliness of remote work.  However, it has proven ineffective, lacking flexibility and community aspects that are necessary to inspiring connection.  More specifically, traditional coworking is expensive.  In fact, it costs $200 to $700 per desk to support an individual participant of traditional coworking.  Coworking businesses are also tied up in potentially high risk real estate investment deals.  These deals often fall through, with only 46% of coworking spaces making a profit.  This prohibits traditional coworking models from succeeding economically. Additionally, traditional coworking models are often boring and don’t actually increase connection.  For instance, among members of WeWork , a traditional coworking space provider, 69% of surveyed individuals reported that they did not have any friends at WeWork other than immediate coworkers.  Traditional coworking also has low differentiation, with many spaces feeling t...

Explore the exclusive world of private wine tours in Porto and Douro Valley, offering a unique blend of cultural experiences, luxury accommodations, and unforgettable tastings in the heart of Portugals wine country. Porto and the Douro Valley, distinguished as UNESCO World Heritage Sites, stand out for their stunning vistas and ancient winemaking heritage, tracing back hundreds of years. These regions offer private wine tours that grant visitors a unique opportunity to explore hidden gem wineries, providing an intimate glimpse into the production of rare and exclusive wines not found on the general market. The exceptional microclimate and diverse soil types in the Douro Valley play a crucial role in cultivating a variety of grape species, each contributing to the rich palette of high-quality wines that the area is renowned for. This distinct combination of natural factors ensures that Porto and the Douro Valley remain premier destinations for wine aficionados around the world. Choos...

In today’s digital age, social media has become an integral part of our lives, influencing various aspects of culture and commerce. One fascinating area where social media has made a significant impact is in the world of action figures. Collectors and enthusiasts now use platforms like Instagram, TikTok, and YouTube to discover, share, and celebrate their passion for action figures. The Rise of Social Media in Action Figure Collecting Social media platforms have created a global community for action figure collectors. Instagram is a favorite for sharing high-quality photos and videos of collections, while TikTok offers a platform for short, engaging videos that showcase new figures, unboxings, and creative setups. YouTube provides detailed reviews, unboxing videos, and collection tours that engage viewers on a deeper level. One of the most significant impacts of social media on action figures is the ability to connect collectors from around the world. Enthusiasts can share ...

Photo:  Shutterstock . Laura emailed me with a great question. She is a member of my newsletter community and wanted to know I find time to give so many ideas away in my newsletter , blog and on my Twitter or X account . My reply contains a really useful idea, so I decided to share it with you. It starts with understanding that sharing useful ideas is a very different type of sharing. If you own 3 bars of gold and you give 1 of them away, you are left with 2 bars of gold. Give all 3 bars away and you’re left with nothing. However, if you give someone a useful idea, you still have just as many ideas as you had before. Plus, you have just enriched the other person. That person could tell others how your idea helped them. So you may also have made a new business contact or a number of new business contacts. However, there’s something else about sharing useful ideas that’s extremely important. Scaling your sharing You need to choose a way t...

It’s tough being a service provider. There are so many of us in every industry. Not only that, a prospective client can find lower priced alternatives to us, on Google, in seconds. With so many competitors, what can we do? Well. We could try and out-spend them on advertising. Of course, this eats into our profit margins . We could try being the lowest priced. Of course, this almost eliminates our profits. We could try joining a networking group. Of course, we’d be relying on fellow group members to provide us with leads; the very same people who need to attend the group because they can’t even get enough leads for their own business! There are better alternatives though. And one that works extremely well, is to become number one in a category of one . It’s the strategy I follow for my own business and one that could be just as effective for you and your business. It works like this Let’s imagine you’re a financial advisor. ( You ...

Photo | Miguel Á. Padriñán How easy do you make it for prospective clients or customers to spend their money with you? That may sound like an odd question. After all, every business owner should be making the purchasing process as effortless as possible. As we all know, this is often not the case. In fact, we regularly encounter challenges that stop us from choosing a particular vendor. Thankfully, it’s not that hard to significantly improve your sales or client acquisition numbers. Here are 4 things we can all do, to massively improve things. 1. Make it as easy as possible for people to contact you A common mistake most business owners make, is to require too much information on their contact forms. When someone is making an initial enquiry from your website, you need their email address, name and message. That’s it. Just the most basic details so you can contact them. Every additional piece of information you’re asking for, loses you enqu...

Photo:  Shutterstock . Your time is easily the most valuable asset you have. So today I’m going to show you an effective way to eliminate time wasters and replace them with high-quality, eager prospective clients. Let’s go. Salt and sugar To begin, I’d like you to think for a moment about how similar salt and sugar look. They’re almost indistinguishable to the human eye. Even close up. So why don’t people regularly add salt to their beverages by mistake? Sure, at home people know where they keep the salt and the sugar. But when they’re out? Why don’t we constantly see people in coffee shops and restaurants, having salt and sugar related accidents? Looking for clues A salt shaker looks very different from a sugar bowl. That’s why we never pick up a sugar bowl and assume it contains salt. Or vice-versa. The container (packaging) gives us powerful clues about what’s inside. These clues s...

You’re reading about a product or service. It sounds amazing. Then you spot it! You spot the dreaded * asterisk . And your heart sinks. You know you’re about to be disappointed. You’re about to discover the exclusions, restrictions, omissions and conditions, which means that offer isn’t as good as they said it was. They could have told you the truth without hiding it behind the asterisk. However, they deliberately chose not to. They intentionally concealed it from you, hoping you wouldn’t dig deeper. And in a split second, they’ve totally changed how you feel about them. You wonder what else they’re hiding from you. Your guard is up. Your trust is diminished. Perhaps totally diminished. The asterisk risk If a business owner feels they need to hide something behind an asterisk, there are always better alternatives. The most effective alternative, is to make the product or service as good as yo...

Oversight Board wants Meta to refine its policies around AI-generated explicit images The Board wants Meta to change the terminology it uses for labeling explicit, AI-generated images from "derogatory" to "non-consensual." © 2024 TechCrunch. All rights reserved. For personal use only. Author: Ivan Mehta * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

The right time, and the perfect time, are not the same time. But many small business owners are totally unaware of it. And it screws up everything. The right time The right time to take action on improving your business is the moment you know there’s a problem. It’s an easy to identify moment. And it makes zero sense to allow a problem to persist; it only gets bigger, and costs you more in time and money to fix. This means the right time is always, always , blindingly obvious. However, even really smart business owners totally miss it. Why? Because they’re not actually looking for the right time. No. They’re looking for, and waiting for, the perfect time . The perfect time is an expensive illusion It’s an illusion, because it exists in an impossible to identify moment. Think about it. If things are going great for your business, they might get even better. Now is not the perfect time. If things ar...