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Showing posts from April, 2024

Unique Experiences to Include in Your Schedule Before You Travel to Greenland

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Greenland is a fascinating holiday destination, with countless areas of astonishing natural beauty, ranging from icy seas and coastlines, the famous fjords and rugged mountains where travellers can spot everything from whales, polar bears and walruses to sea eagles and arctic foxes. The world’s biggest island is equally charming in the winter, when the Northern Lights dance across the sky, as in the summer, when the expanses of open space are ideal for hiking, boat trips, and panoramic views from the top of the peaks. This guide, compiled by the Baltic Travel Company , highlights some of the excursions and experiences to prioritise when you travel to Greenland , including those for romantic couples’ holidays and activities that are perfect for children and families. Must-See Sights for Greenland Summer Holidays While many people assume that Greenland is a winter destination, it’s also a superb choice for a summer holiday a little less ordinary – particularly if you’re l...

A Path for Creditless but Reliable Americans to get Scored

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Credit scores today are a tool which tends to keep loan rates high for the poor and low for the rich. They’re meant to act as an indicator of the reliability of an individual when entering a loan. In the pursuit of this end, they’re effective. Although that’s not to say that they’re perfect. Most worryingly, there are lots of Americans today who don’t interact with credit but who are entirely reliable. Some people don’t like credit cards, others could be new divorcees, or immigrants, or are simply new to credit. These people, even while paying their bills and taking care of themselves for years, can have entirely invisible credit. This is hard because when these Americans apply for a loan, they’ll either be denied or given a terrible rate. Credit in this case isn’t a marker of reliability and the likelihood to repay the loan. Instead, it acts as a marker of not having any credit sources. This is where alternative scoring methods come in. Alternative data scoring methods, typically...

Meta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders

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Meta to restrict teen Instagram and Facebook accounts from seeing content about self-harm and eating disorders Meta is going to automatically limit the type of content that teen Instagram and Facebook accounts can see on the platforms, the company announced on Tuesday. These accounts will automatically be restricted from seeing harmful content, such as posts about self-harm, graphic violence and eating disorders. The changes come as Meta has been facing increased […] © 2024 TechCrunch. All rights reserved. For personal use only. Author: Aisha Malik * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Elisabeth Carson Spearheads Revolutionary Bio-hack Clothing Line at 4biddenknowledge Inc. to Boost Mental Wellness and Extend Life

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In an innovative blend of fashion and wellness, 4biddenknowledge Inc. recently launched a bio-hack clothing line designed to enhance mental fitness and promote longevity. Elisabeth Carson, the Chief Operating Officer of the company, is at the helm of this groundbreaking project, which marries style with advanced health technology in an array of active, athletic wear. Below is an in-depth exploration of this intriguing new apparel line: Understanding Bio-hacking in Fashion Bio-hacking refers to the practice of modifying our own biology through a mix of medical, nutritional, and electronic techniques to optimize body performance. It stems from the grassroots DIY biology movement and includes a variety of activities, from self-implemented body enhancements to advanced genetic engineering. Introducing a clothing line that incorporates bio-hacking principles into everyday wear is a pioneering move, placing a strong emphasis on health and wellness. Elisabeth Carson: A Pioneer in Fashion a...

The Power of Email Marketing: Exploring Its Top Benefits

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Email marketing remains one of the most potent tools in the digital marketer’s arsenal, offering a plethora of benefits that can significantly enhance a company’s outreach efforts. From its cost-effectiveness to its ability to personalize and customize content, email marketing has revolutionized the way businesses communicate with their audience. Cost-Effectiveness In an era where marketing budgets are constantly scrutinized, email marketing stands out for its cost-effectiveness. Compared to traditional marketing channels like print or television, email marketing incurs significantly lower costs, making it accessible even for businesses with modest budgets. Despite its affordability, email marketing boasts an impressive return on investment (ROI), delivering substantial value for every dollar spent. Wide Reach One of the key advantages of email marketing is its ability to reach a vast audience instantly. With a single click, businesses can connect with customers around ...

Crafters: do you know the difference between sewing machines and longarms?

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For crafters, especially those involved in quilting and sewing, choosing the right tools can be an overwhelming decision due to the sheer variety available. Each tool offers distinct features and benefits that can significantly affect the quality and ease of crafting projects. Quilters face a particularly challenging decision: whether to invest in a longarm quilting machine or to continue using a traditional sewing machine. This choice can influence not only the efficiency of their projects but also their overall crafting experience, making it a crucial consideration for anyone serious about quilting. The investment in a longarm machine is often debated within the quilting community. Longarm machines are renowned for their large size and advanced capabilities, such as extended throat spaces that allow for easier manipulation of large quilts. This can be a significant advantage for those who regularly work on large-scale projects or who quilt professionally. The ability to handle large...

You don’t need more awareness. This is what you need

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Photo by Pixabay on Pexels.com When a business owner is failing to get the sales they need, increased awareness is almost never the issue . Think about it. If all they needed was increased awareness, they could just advertise their product or service correctly. Depending on their advertising budget, they could reach thousands, hundreds of thousands or millions of prospects. And fast. It’s far, far more likely they have a different problem. Most commonly, it’s one or both of the following. It could be that too few people who are aware of (whatever they sell), are motivated enough to buy it. In this case, the business owner needs to figure out how to inspire prospective clients or customers to take action. It could also be that too few people who do buy it, are impressed enough to tell their friends or become a repeat customer. In this case, the business owner needs to improve their product or service. They need to make it highly referable...

Boosting Online Presence with Engaging Facebook Video Ads

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With the development of the digital era, the competition to attract the internet audience has become very sharp. Both large and small companies always look for innovative ways to be different on social media. Among these strategies, Facebook video ads are very effective in getting attention, engaging viewers, and converting visitors. While the productive use of video content on Facebook will enhance your online profile, it is not only enough creativity; it also needs to be a planned strategy of content creation and distribution. Understanding what works on Facebook video ads and makes them engaging and successful is essential. Crafting Compelling Video Content The heart of any successful Facebook video ad is compelling content. The digital landscape is cluttered with advertisements vying for the same attention, making it crucial for your video to stand out. Crafting a video that resonates with viewers starts with understanding your audience. Knowing their preferences, pain points, ...

Easy does it. No it doesn’t!

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In business, easy is overrated. It’s easy  to meet our customer’s expectations. Easier than exceeding their wildest dreams and giving them a great experience to share with their friends. It’s easy  to settle for less than we are capable of. Easier than kicking forward, and growing a business that provides rewards, which will massively increase our quality of life. It’s easy  to lower prices or fees in order to be more competitive. Easier than finding ways to vastly increase the value we provide , so our customers are delighted to pay more. Yes, it’s easy. But we started out with the goal of building a successful business, not an easy one.  Ironically, as our business becomes more successful, everything gets easier. That’s because commercial success is an exceptionally powerful motivator. Easy does it. No it doesn’t! was written by Jim Connolly and originally published on Jim's Marketing Blog * This article was originally published he...

Unleash the power of vigorous, written marketing

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Most of the written marketing I see is at least 75% too long. Overlong marketing lacks impact. It also lacks clarity and totally fails to motivate prospective customers or clients. I want to help you avoid this expensive mistake. And it starts with one of the best-known quotes on the subject. Vigorous, written marketing And it starts with one of the best-known quotes on the subject. Vigorous writing is concise . A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that he make every word tell . Professor William Strunk Jr. – The Elements of Style . The vigorous writing referred to here, is writing that is strong and full of energy . That’s the kind of writing that moves peo...

How to know what your prospects REALLY want from you

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Photo by Ann H on Pexels.com Here’s what we’re told. The key to business success is to give the marketplace what it wants. That sounds easy enough. We ask them what they want. We provide them with what they want, and we do this to the best of our ability. The trickiest part there is step one. That’s because history assures us that people tend not to tell us what they actually want.  Some will tell us what they think we want to hear . Some will tell us what they think makes them look smart . Some will tell us what they think makes them look considerate .  And others will tell us what they think makes them look edgy, unique or creative . If we really want to know what people think, we need to study what they do. Their actions speak louder and with greater accuracy than their words. That’s worth taking into account, the next time you’re tempted to survey people. Here’s an alternative approach.  Try this instea...

Facebook takes on TikTok with a new, vertical-first video player

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Facebook takes on TikTok with a new, vertical-first video player This gives Facebook a way to better compete against other popular video platforms that rely on algorithmic recommendations. © 2024 TechCrunch. All rights reserved. For personal use only. Author: Sarah Perez * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Recovering shopaholics turn to crafting

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The phenomenon of “deinfluencing” on social media marks a significant shift in consumer behavior, as an increasing number of individuals reassess their spending habits and the resultant environmental impact. This movement, gaining traction across various platforms, encourages users to question the necessity of purchases and the allure of trends promoted by influencers. By challenging the relentless push towards consumerism, deinfluencing fosters a more mindful and sustainable approach to consumption. It not only prompts individuals to reflect on their own buying decisions but also highlights the broader implications of these choices on environmental degradation and waste. In doing so, deinfluencing serves as a counter-narrative to the traditionally influencer-driven marketing strategies, advocating for a culture of intentionality and environmental responsibility among consumers. But in a world where new is always better, sustainable crafting has become a way for people to ...

Turnover is killing healthcare from the inside

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The healthcare industry is facing a crisis from within that threatens its very foundation. High turnover rates among healthcare professionals, particularly in hospitals, are presenting significant challenges to the quality, consistency, and efficiency of care provided to patients. According to the 2023 NSI National Healthcare Retention & RN Staffing Report, the turnover rate for hospitals stands at an alarming 22.7%. This figure not only reflects the instability within the healthcare workforce but also underscores the immense pressure and dissatisfaction that many healthcare professionals experience. “Healthcare turnover is not just a staffing challenge; it’s a mirror reflecting the systemic pressures and unprecedented demands placed on our healthcare professionals,” says Brian White, CRO, Co-founder at DoorSpace . The Startling Reality of New Hire Retention The issue of turnover is further compounded when examining the retention rates of newly hired healthcare professional...

WhatsApp was down in Meta’s second big outage this year

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WhatsApp was down in Meta’s second big outage this year For the second time in just over a month, Meta’s apps, including WhatsApp, and to some extent, Messenger and Instagram, faced outages and intermittent issues. While it’s rare for services as large as those operated by Meta to go down entirely, Meta’s status page detailed disruptions to key business services, including its Ads Manager, Messenger […] © 2024 TechCrunch. All rights reserved. For personal use only. Author: Sarah Perez * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools