Social Media Marketing News: Learn Popular SM Marketing Tools

There are two essential marketing goals for you to focus on in 2023, which I’d like to share with you. First, some context. In recent months, we’ve seen the start of a massive change. Consumer spending is falling and company budgets are in equally sharp decline. This is forecast to get worse in 2023 as we enter a global recession. And it has already started to change the way your prospects purchase things. They’re having to take drastic action and cut back on expenditure. They’re looking for cost savings on essential purchases . They’re eliminating or reducing non-essential purchasing . Here are those two essential areas I’d like you to be aware of, along with some ideas on how to put them to work. 1. Increase your value and let your prospects know You need to greatly increase the value of whatever you provide. Then, powerfully market that greatly increased value to your prospects . Your prospects are thinking rea...

When entering any home today, it comes as no surprise to find some vitamin gummies, herbal supplements, or pre-workout. It’s actually so commonplace that in the U.S more than 73% of men and women take supplements. For certain age groups this rate is only increased, 81% of 35-54 year olds taking supplements for example. Supplements are meant to literally supplement some of the more challenging things in one’s diet. For those trying to grow muscle, it provides protein, for those without a diverse diet, it provides micronutrients. In a world where people are increasingly busy and maintaining a diet is challenging, it is a solid alternative.  Socially this comes off the heels of the aging population and the growing body of science on supplements. Increasingly people are getting older and to maintain their health they’re taking supplements. This only becomes a safer choice as more research and science affirms the validity of things like vitamins and supplements. Econo...

SME  —  Buffalo’s woman, Mary Ann Williams, saw that a man was being caught by a storm-forced storm in western New York. Sha’Kyra Aughtry said she was home when she heard someone screaming on her street. A man called for her help, and she was able to see him through her windows. Aughtry’s boyfriend carried the man, 64-year-old Joe White, into the house, and she used a blow dryer to melt the ice off his red and blistered hands and used a “grass cutter” to take his rings off, she said in a Facebook livestream. The Buffalo woman called emergency services for help but no one responded. Aughtry, who has no medical training whatsoever, expressed concern for her husband’s safety. Facebook she used to post her story and ask for assistance. “I’m going crazy because I’m scared,” she said on the livestream. “I’m starting to see his body change too much from the time that I had him – his body has changed rapidl...

Covid-19 case numbers are on the rise again, which could lead to misinformation. … [+] Use social media. getty It seems that there is more than one truth in the world. This is mostly due to social media, which allows disinformation and misinformation to be spread to large numbers of people without any fact-checking. It is expected that the situation will only get worse. It is concerning that misinformation can even be used to promote domestic terror, as in the case of January 6, which was a major worry. Professor in Virginia Commonwealth University’s Wilder School of Government and Public Affairs, Dr. William Pelfrey Jr. said that social media platforms generally have abrogated responsibility to misinformation dissemination. Covid Misinformation A Threat Again As Covid-19 case numbers continue to rise, it seems that there may be new waves of misinformation on social media. “While Twitter and some social media sites restricted Covid-19 misinformation, rolling ...

You have grabbed the reader’s attention. However, getting their attention is the easy part. You can do that with a clickbait headline or an outrageous statement. Your message now needs to tell them something or sell them something. And it absolutely must be consistent with that headline or statement you used. If not, you lose twice over. You’ll lose the sale. You’ll lose the reader and the chance to market to them again. They’ll remember that you used an inaccurate headline to trick them into opening that email or clicking that link. They’ll feel foolish. They’ll feel duped. They’ll remember for a long time. It’s a terrible tactic with a limited lifespan. The longer you use it, the more prospective clients you will alienate. That means when you have something to share with them, which is well-written, which is worth their time, which is what they need, which is what they want… they won’t click on...

Every year since 2008, January has been the busiest month for visitors here on Jim’s Marketing Blog. By the end of March, the numbers revert back to normal. This year will be no different. January is also the busiest month of the year for new gym memberships. By the end of March, the gyms are way less busy. Those 2 facts are not disconnected. And they bring with them a very useful insight into human motivation. The trick? The trick I referred to in the title of this post is this. Whether it’s growing a business or getting healthier, the ‘trick’ is to understand that success comes from an ongoing commitment. Success comes from turning up, being there and doing the work. Not in January when the motivation is strong, but in April [and beyond] when the average person has quit. So, become an April person and stay the course . The rewards go to those who finish the race well, not those who start well and fail to finish. The trick is, be an April person! wa...

Facebook parent Meta to settle Cambridge Analytica class action lawsuit for $725M Facebook’s parent company Meta has agreed to a $725 million settlement to resolve a class action lawsuit related to the Cambridge Analytica data harvesting scandal. First reported by Reuters earlier today, the deal follows nearly four months after news first emerged that Meta had proposed a settlement in the Northern District of California where the suit was first filed some four years ago. In the intervening years, Meta has pushed back against the lawsuit, which consolidated complaints from multiple Facebook users, arguing that those who voluntarily signed up to the social network should have no real expectations of privacy — an assertion that the judge overseeing the case in 2019 called “ so wrong .” The scandal in question — one of many to hit the world of Facebook through the years — relates to the now-defunct U.K. political consulting firm Cambridge Analytica that funneled data from tens of mi...

Both students and professionals as well as organizations can leverage their available influence networks to build success and see positive returns. Networks can help create relationships that lead to communication, negotiation, and collaboration. Such connections include networking opportunities, informational interviews, career change advice, mentorship, and promotions.   Alumni typically have a strong sense of loyalty to their alma mater or previous employers, which 98% of Fortune 500 companies have acknowledged with their own alumni programs. These relationships can be helpful to invest in as they can result in increased revenue, employee attractiveness, and product creativity. College influence networks usually help with fundraising while corporate alumni networks lead to greater labor pools, referrals, business, and mentorship opportunities. In fact, businesses that are able to have actively engaged alumni see a rise in business as well as brand sentiment.  ...

Microlearning is the future of workplace training, with 94% of professionals saying that their learners prefer it over traditional methods. This new development in training stems from the slew of challenges that the current popular forms of workplace training present. On average, employees are given just 24 minutes per week for learning. In fact, many employees actually get no training, and 59% of them are entirely self-taught. Even when training is offered, there are several barriers to joining, rendering the traditional training models ineffective.  The current tools create a poor experience for learners. In the current state, it is difficult, time consuming, confusing, and costly to offer personal training models to employees. In fact, a small, one-time, in-person training event can cost $40,000 to run. It is for these reasons and more that microlearning has moved into the spotlight . Microlearning works through a series of bite-sized training activities that are distri...

[unable to retrieve full-text content] Elon Musk still has not responded to his survey in which millions of Twitter users asked for him to step down as CEO of Twitter. The post Musk Remains Silent Eight Hours After Poll Supporting His Resignation As Twitter CEO Ends appeared first on Social Media Explorer . * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

View from the top of the family member’s hands holding dishes with their homemade foods and desserts, while they serve. … [+] Festive table set up before Christmas Dinner getty The holiday season is here, that means it’s time to party. Social media is a great place to find these recipes, treats and other foodie items. 1. Christmas Piecake from GoldBelly The Holiday Pack combines many of the most popular cakes together. There’s red velvet cake, chocolate pecan, and even eggnog cheesecake. It’s a massive, fun cake for celebrating with family during the holidays. 2. Get Maine Lobster — Lobster Tail It is large enough for at least 2 people. It is simple to cook the 24 ounce lobster tail. 3. Churchill’s Steakhouse Ribeye Prime Steak Gift Box This is just a taste of the great things that are to come. This quality product is meant for sharing with the whole family. 4. Harry and David Glazed to Carve Ham Meal The Harry and David Glazed Ham Meal is a great holiday packa...

WATCH 8:18 | Dec 16, 2022, 10:08AM EST Twitter suspended accounts late Thursday belonging to rival social media platform Mastodon and several journalists who had reported on Twitter’s new management, in the latest apparent crackdown by Twitter’s billionaire owner Elon Musk. The post Twitter Suspends Accounts For Rival Mastodon And Several High-Profile Journalists appeared first on Social Media Explorer . * This article was originally published here For more visit us here at Learn Popular SM Marketing Tools

Handsome asian young man making a video blog. Video blog by a male vlogger. getty Although we may not always believe social media bloggers when they discuss politics and conspiracy theories, the truth is that they often uncover new gadgets even though they aren’t paid for it. These were popular products on Twitter, so influencers kept posting about them. 1. Ember Mug 2. My problem is with coffee. While I am working, I fill a mug and place it at my desk. An app connects the Ember Mug 2 to my iPhone. It is possible to adjust the temperature and heat the magic fluid. A quick Twitter search It is clear that everyone loves this product. 2. Lifestraw Home Dispenser This product was first mentioned to me by TikTok. User posted that the water tastes amazing. The membrane microfilter eliminates parasites and harmful toxins. It can last for approximately 264 gallons, or one year. Lifestraw Home Dispenser was sold twice due to social media exposure (particularly on TikTok). 3. Viv...

An unhappy female is checking her mobile phone contents at night in her home getty Recent reports suggest that social media has gone the way of death, decay, or even coma. It’s also swinging widely to the right, if you believe everything you read about Twitter. And yet, something doesn’t feel right about these prognostications. The real problem with social media is not that it’s limping along or dying. Actually, it’s quite the contrary. TikTok was 2022’s most popular app. BeReal saw a rapid rise from a mere 500,000 users to over 20,000,000 in just a few months. Twitter is growing, too. Social media can be a problem. Fragmentation Investors and advertisers could face difficulties when it comes to monetizing these platforms. Social media is also evolving and growing, changing from a one-platform-fits-all mentality to something that is highly democratized, segmented, and age-specific. This is where I have to be upfront. TikTok doesn’t really suit me. The app is p...

Moscow has blocked all access to Twitter since February in a wider effort to limit the spread of propaganda. … [+] Information spread following the invasion unprovoked of Ukraine getty Users in Russia won’t be able to use Twitter even though Elon Musk restored thousands of accounts. Moscow blocked Twitter access in February as part of its wider effort to stop the spread of information after it invaded Ukraine unprovoked. NetBlocks is a digital advocacy organization that monitors Internet outages. It first reported that service had been restricted days after Russia invaded. In retaliation to Russia’s attempt to restrict state-owned media, Russia also blocked Facebook access. In response to Russia’s invasion, Facebook and Instagram took down the news sites Russia Today (RT), and Sputnik (EU) from the sister platform Instagram. This action received an immediate response by Russia’s communication regulator which blocked the services. These restrictions ...

Meta unplugs Connectivity division, home of satellite and drone internet experiments Meta has quietly reabsorbed the resources of its “Connectivity” division, the company confirmed. For nearly 10 years, this was the home of the former Facebook’s experimental internet and telecoms efforts, from satellites (exploded) to drones (crashed) to apps (disputed) and other more traditional infrastructure (appreciated and ongoing). As first noted by Light Reading , Meta Connectivity’s staff and projects, or what remain of them after the imminent cuts, will be divided between its Infrastructure and Central Products divisions. Exactly which resources and people will stay is no doubt a matter of some discussion even now, but the complete reduction of Connectivity suggests the more out-there approaches to providing internet are probably gone for good. The beginning of this division can probably be traced to attempts about ten years ago to subsidize internet connections in developing countries and r...

When you ask why they didn’t buy from you, prospective customers or clients often say that your prices are too high. And it could be true. However, it usually isn’t. Allow me to explain. Your prices are probably not the problem Let’s start with a small sample of far more likely reasons for their decision. You could be marketing to the wrong people . Your marketing could be failing to clearly demonstrate enough value, making your price seem higher than they expected. You could be asking people to make a decision before they have all the information they need . Your marketing promises could be too similar to those offered by your lower priced competitors. Your branding could be positioning you [in the mind of your marketplace] as a lower priced provider than you actually are. This is really common. You could be contacting them at the lowest point of their cash flow cycle . Your payment terms may not be flexible enough for them. Yo...

This photo illustrates the Twitter Blue Checkmark. It was taken in Warsaw (Poland) on 21 September. … [+] 2022. Twitter has introduced a new verification label. This will replace the old blue check that was only given to verified accounts. Esther Crawford, director of the service explained that this new verification label will not be the same as the blue one and will be available for free. Twitter has introduced a new verification label that will replace the previous blue check given to verified accounts. Esther Crawford, director of the service, explains that this new verification label will not be blue like the previous one and will be available for free. The ‘Official badge’ will be displayed under the username of verified accounts, as well as a grey verification tag. The ‘official check mark’ will now be given to all accounts that have been verified. It will not be possible for anyone else to purchase, and will only be awarded to those who are eligi...

Before the unveiling of the Boring, a modified Tesla Model X is driven into the tunnel entry. … [+] On December 18, 2018, Company Hawthorne opened the Hawthorne tunnel test, which is located south of Los Angeles. Boring Co., which is a glimpse of Elon Musk’s larger plan to reduce traffic congestion in L.A. on Tuesday 18th December 2018, will officially open Hawthorne’s tunnel. Photo by Robyn Stock / POOL / AFP (Photo credit should be ROBYN BCK/AFP via Getty Images). AFP via Getty Images I’d like to build a tunnel from my house to a remote office. It would have been worth the wait, particularly if I could drive 90 miles per hour. No traffic, no stops along the way — just get in my car and Driving . I can enable autonomous driving mode and sit down to have a cup of joe and create these columns. There’s a small problem with my idea, though. First, neighbors. I might have to ask my neighbors to allow me to build a huge above-ground entranceway leading to a subterranean h...

(Photo: Denis Charlet / AFP). (Photo taken by DENIS CHARLET/AFP via Getty Images. AFP via Getty Images A month or so ago in the days after Elon Musk trudged into Twitter headquarters with a sink and flushed a bit more than half the company down the drain, I wondered if Facebook would consider capitalizing on chaos at Tweet Central by unveiling a what’s-happening-now competitor to the little blue bird. Turns out, that’s exactly what they were thinking too. The NY Times reports that Meta employees wrote, “Twitter in crisis” and needed Meta’s mojo back. “Let’s go for their bread and butter.” Mark Zuckerberg is determined to recover his mojo and get over his misguided flirtation in the metaverse. But he won’t stop there. Because if Zuckerberg truly understs Meta’s real competitive advantage and Its current competitive malaise will see him let a thousand blooms from one single stem. Meta truly has sustainable and lasting value. I’m talking, of course, a...