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The topline Twitter’s new billionaire boss Elon Musk tasked employees with developing a new version of the defunct video platform Vine, Axios reported Monday, shortly after Musk floated the idea in a tweet, demonstrating the sway of public opinion on Musk as he remodels the social media service in the mold of his $44 billion vision. Six years after being shut down, vines may grow back. Corbis via Getty Images Here are some key facts Sources told Axios that Vine may be revived this year. Twitter acquired Vine for $1, which is a short-form, video app widely considered as the direct precursor to TikTok. reported 30 million dollars in 2012, before the app closed down in 2016. News of Vine’s potential resurrection comes less than 24 hours after Musk tweeted a poll asking if there was interest in bringing back the service, receiving four million votes, more than two-thirds of which—or 2.8 million users—supported restoring Vine. Important Background Musk took Twitter ...

A mature businessman is reading a book in his office. getty We see red hot books constantly on social media. I should know, since I’m constantly seeing posts about the books below. Jason Feifer is an editor and podcaster who has taken over my LinkedIn feed. You can also check out Twitter. I’ve seen chatter A book called Give up Tim Keller, and another on the birth YouTube. If you’re a fan of these authors and have read (or plan to read) these titles, join the discussion online or on my Twitter feed . 1. The Chaos Machine: How Social Media has Rewired Our Worlds and Our Minds Amazon The Chaos Machine: How Social Media has Rewired Our Worlds and Our Minds Scientists can provide insight into the social media phenomenon, including our addictive tendencies. Max Fisher, an author, delves deep into the mechanics of social media and the algorithms that govern what you post, who views your thoughts, and why. 2. Create for Tomorrow: Your Action Plan for Empowering Change, Adapting Fa...

Most of the written marketing I see is at least 75% too long. Overlong marketing lacks impact. It also lacks clarity and totally fails to motivate prospective customers or clients. I want to help you avoid this expensive mistake. And it starts with one of the best-known quotes on the subject. Vigorous writing is concise . A sentence should contain no unnecessary words, a paragraph no unnecessary sentences, for the same reason that a drawing should have no unnecessary lines and a machine no unnecessary parts. This requires not that the writer make all his sentences short, or that he avoid all detail and treat his subjects only in outline, but that he make every word tell . Professor William Strunk Jr. – The Elements of Style . The vigorous writing referred to here, is writing that is strong and full of energy . That’s the kind of writing that moves people to take action; to contact you, buy from you or hire you. It’s the kind of writing that gets the...

  Illustration by SME. Photos by Taylor Hill/Getty Images. Constanza Shevia/AFP/Getty Images As the billionaire assumes ownership of Twitter, staff at the social media company are “freaking.” Alexandra S. Levine, David Jeans, and John Paczkowski Channels of Silent Slack. War rooms are manned by lawyers. Last meals. After Elon Musk took control of the company Thursday evening, four top executives—including the CEO, CFO, general counsel and head of legal policy, trust, and safety—were escorted from the company’s San Francisco headquarters. Now employees wonder if and when Musk will make good on his reported pledge to investors to cut Twitter’s workforce by 75 percent, and if they will be next. “People are freaking,” said one current employee, a sentiment solidified by the arrival of a “small battalion of new lawyers” at headquarters this week. Some staff members have difficulty communicating. SME they are looking to press reports on the outside for clues as to what’s unfold...

SME  —  If Kanye West is anxious concerning the a number of companies which have ended relationships with him following his antisemitic feedback, he’s not performing prefer it. The controversial artist and entrepreneur on Thursday posted a meme on his verified Instagram account that featured the headline, “Ye has reportedly reduce ties with Kanye West.” “Needed to reduce ties bro,” he wrote within the caption. West has legally modified his identify to Ye. He additionally posted a word, captioned “Love speech,” to Endeavor Chief Government Officer Ari Emanuel. “Ari Emmanuel I misplaced 2 billion {dollars} in sooner or later and I’m nonetheless alive,” the word reads. “That is love speech. I nonetheless love you. God nonetheless loves you. The cash will not be who I’m. The individuals is who I’m.” Emanuel, who is among the prime brokers within the leisure business, penned an ...

Topline Facebook parent Meta Platforms posted earnings Wednesday, which fell short of expectations. The stock plummeted in after-hours trades as the social media company with metaverse ambitions scrambles for cost savings amid advertising headwinds caused by concern about the global economy. This report is less than one month after Mark Zuckerberg, a billionaire CEO, unveiled ambitious plans. … [+] Restructuring teams and employing a hiring freeze can help reduce costs. Copyright, 2019 The Associated Press All rights reserved Here are some key facts Meta posted net income of $4.4 Billion, $1.64 per share. This was a 49% drop year-over-year and falls short of the expectations of $1.89 per share. Revenue of $27.7B fared slightly better that what analysts had predicted at $27.4billion, however, it is down 4% from a year ago. The company also said its revenue this quarter would fall between $30 billion and $32.5 billion—toward the lower end of average analyst expectations...

Topline Elon Musk told the banks that are partially funding his $44 billion Twitter acquisition he plans to close the deal by Friday, a deadline set by Delaware state court judge, Bloomberg reported Tuesday, as the world’s wealthiest man finally seems set on purchasing the social network after a very public case of buyer’s remorse. According to reports, Elon Musk called his bankers Monday morning to inform them that the deal for Twitter is in place. Getty Images Here are some key facts According to Bloomberg sources, Musk announced the details during a video conference call on Monday with bankers. Barclays, Bank of America, Morgan Stanley and Bank of America are the principal financiers. Each has committed at least $2.5 Billion in debt financing to the deal. Bloomberg reported that banks would set aside cash for Thursday. Musk had until Friday to complete the acquisition, or he would be forced to face Twitter in a trial at Delaware’s Chancery Court as part of the com...

I’ve tried to ignore the endless speculation swirling around Twitter ever since the world’s richest human made an absurdly overvalued offer to buy a company respected (as a business) by virtually no one. But the ironies and lessons learned from this stranger-than-fiction melodrama have proven just too intriguing to ignore. Twitter is haunted by the specter Elon Musk Getty Images For starters, while Twitter is widely viewed as having been mismanaged for years, the company has actually enjoyed greater shareholder value growth over the past 5 years than Google, Snap, Meta, or Amazon — more a reflection of its perceived perennially untapped value potential and Mr. Musk’s unfathomable recent generosity, than the company’s less-than-stellar past performance. Then too, let’s not forget Twitter’s absentee management issues. After facing criticism for years for being led by a part-time, insouciant CEO (co-founder, Jack Dorsey), and paralyzed for months by Musk’s on-again/off-again gamema...

Here’s a tried and tested way to create a new and highly profitable service that will be all-but irresistible to your marketplace. It’s based on an easy to follow, 3 step formula! 1. Identify their major problem Identify the biggest challenge facing your clients and prospective clients. If you think you’ve identified it, BUT it isn’t a big enough problem to keep them awake at night, you haven’t found it yet. So keep looking! That may sound dramatic, however, there’s a direct link between the size of the problem you solve and the success of your new, high profit service . 2. Create the solution Create a solution that will overcome the challenge. Yes, you’ll need to get creative here. If the solution was patently obvious, it wouldn’t have an entire marketplace suffering with it. Thankfully, big problems don’t always require a big or complex answer. However, the solution to such pressing problems ...

Says Rachel Burns, small business marketing manager at Podia: You should have taken a vacation long ago. Your small business can live without you for a few days, or even a few weeks. You feel exhausted, stressed, and irritated. If you want to prevent burnout, your body and mind are telling you that you need to take a break as soon as possible. However, as a small business owner or solopreneur, it can often feel like your company is your entire world, and if you were to take a break, you could be concerned that everything would go up in flames while you were gone. The truth is that by refusing to take a break, you could end up doing more harm than good to your business and yourself. In fact, one of the finest things you can do for your business is to take a break and look after yourself. Did you ever wonder if small business grants would help? Here’s how to keep your clients satisfied and your company operating efficiently while you’re away. A couple sug...

Topline Twitter shares fell Friday after Bloomberg reported about increased scrutiny from the federal government into its pending sale to Elon Musk, dropping to nearly their lowest level since Musk said earlier this month he’d move ahead with his $44 billion acquisition. In two weeks, Twitter shares may close below $50 as it answers new questions … [+] There are many options for acquisition. AFP via Getty Images The Key Facts Twitter shares declined 4.4% Friday to $50.17 as the overall market rose, and the market threatened to close under $50 for the first-time since October 7. Citing anonymous sources, Bloomberg reported late Thursday the Biden Administration is mulling placing Musk’s business dealings under a national security review due to Musk apparently cozying up to the Kremlin and securing financing for the Twitter deal from Saudi Arabia and Qatar. Dan Ives, Wedbush analyst called the report a “major wild card” for Wall Street’s interpretation of the likeli...

Forget the nerdy stereotype associated with glasses. 64% of American adults use prescription eyewear today. Modern glasses are as much of a fashion accessory as they are a necessity. You see them every day on influencer’s pages.  But even for those not rushing to keep up with the trends, glasses can be expensive. Most people replace their glasses out of necessity every 1 to 3 years. Each time, consumers plan to spend about $173 on a new pair of glasses. Over the course of your lifetime, these purchases add up to thousands of dollars. What if you knew of a cheaper way to get the hottest in glasses technology? The secret is simple: buy replacement lenses .  Replacement lenses cost a fraction of what new glasses sell for. You can use these cost savings to buy the best lenses modern innovation has to offer. Some popular options on social media include tinted lenses. Colored lenses aren’t just for show; wearers report different benefits from different colors. Yellow enhance...

This is a little different. It’s a “Thank you” post. And it comes, following a problem I had here on the site. My subscriber forms vanished! Saturday morning I woke up to find that my newsletter subscriber forms had vanished. The company who provided them, hosted the forms on their servers and for whatever reason, there was a glitch. This stopped the forms from displaying here. On Monday, after a number of tech support messages, there was still no way for readers to subscribe. I knew what to do. I contacted Tom. Tom is the web design guy for one of my clients. I’d worked with Tom on a project and was really impressed with his knowledge and style of working. I emailed Tom with the problem. He emailed back with some questions. I replied with the answers. And just 20 minutes later, the problem was better than solved. Better than solved? Yes. Tom incorporated the form design I asked for, so that it’s now safely stored on my...

Portraits of Alejandro Betancourt Lopez. 13.10.2020 Photographer Sam Pearce / www.square-image.co.uk Many people know of Hawkers, the stylish, super cool sunglasses that have made their mark on the industry. What many don’t know is how diverse the marketing for these sunglasses was and how innovative its lead investor needed to be to take a small-scale concept and turn it into a global effort. More so, he did it using social media marketing as the main marketing tool, long before other companies were capitalizing on this market. A History of Hawkers  In 2012, four young Spanish entrepreneurs had an idea to use a second-hand, buy-and-sell website to sell products. The four worked hard at their business, putting all of their money into it. Still, 18 months later, they had only sold 50 pairs. Over the next few months, they would work to develop websites for customers selling directly through eCommerce, which helped them realize just how important online sales were. D...

You’ve just signed a deal with a record label and you’re about to hit the road to promote a record. You’ve rehearsed a setlist over and over and have cool merch to sell on tour, but you might not feel like you’re quite “there” yet. Below are 4 additional things you can do for an upcoming tour to draw attention to your band and stand out. With these 4 tips, you’ll develop a larger audience and be ready for the next big tour. Make Videos & Be Active On Social Media Music videos are a fantastic way to get your band’s name and music out there. You can post it on YouTube and share it on social media to help promote your band. If you don’t have the budget for a professional music video, you can always create a DIY video using your phone or camera. Mobile phones are fully capable of shooting a professional video and fans won’t know the difference. In addition to YouTube, start a TikTok page for your band. TikTok is a g...

Small businesses are booming in the wake of the pandemic, with an expectation that they will add $2.3 trillion to global GDP growth by 2024. However, this success has been a long time coming. Almost 100% of small businesses reported being affected by COVID-19. 59% reported having to lay off several employees, and almost 30% closed doors completely. Women-led and minority-led businesses were affected the most, seeing permanent closure, reduced sales, and layoffs on a regular basis. However, the future is looking up, as the US saw closure rates fall to 16% in 2021. Online micro businesses also became more common as the pandemic continued. Americans created 2.8 million of them in 2020 compared to 2019, and 67% of owners report wanting to grow their microbusiness full-time. The process is slower, with many businesses still in survival mode. However, almost 50% of small businesses say that they are ready to start planning for a digital future, and a large portion are already working on ...

Quality content is essential for SEO and social media growth. If you want your website to rank high in search engines, you need quality content. And if you want to see strong growth on social media, you need compelling content that people will want to share. Quality content is key to a successful online presence. Content For Seo Google likes to see ongoing updates to your website. They want to see that you are actively engaged in creating fresh content and improving your site. So make sure you are regularly adding new content, revising old content, and fixing any errors or broken links. Keep your site updated and Google will take notice. What is quality content, and why is it important? Quality content refers to a piece of writing that is well-written, rich in keywords, and offers value to your readers. This type of content is essential for SEO and social media growth because it helps you rank higher in search engines, connect with more people on social media, and bui...

The Secret Machines are a band that you will have heard of if you like alternative rock music. This group was originally formed in Dallas, Texas by three passionate musicians – Benjamin Curtis on guitar and backing vocals, his brother Brandon Curtis on vocals, bass guitar and keyboards, and Josh Garza on drums. The Secret Machines made a strong name for themselves in the local music scene from 2000 to 2010. The Secret Machines released three albums, “Now Here is Nowhere,” and “Ten Silver Cops.” They also recorded the self-titled album “Secret Machines,” earning the 12th spot on the United States Heatseekers List upon its release in 2008. The Secret Machines would release this album as their last. Benjamin Curtis, a guitarist in the band, left to focus his efforts with School of Seven Bells. Phil Karnats replaced Benjamin Curtis on the guitar. He is an accomplished musician.  Josh Garza’s Journey Continues Both ...