The new TV bundle – Nielsen
Much has been said about the impact of streaming on the way audiences engage with TV, but the extent is no better exemplified than by the behavior of audiences in TV homes who don’t pay for cable or satellite programming. A specific subset of these homes, which rely on a digital antenna for free, over-the-air (OTA) programming, watch the most broadcast programming of all U.S. TV households, but that’s starting to change. The significant amount of broadcast TV viewing within these homes certainly isn’t surprising, given that’s what digital antennas provide access to. These former broadcast programs are now more connected and OTT content has become more popular. This is allowing them to balance their TV programming with sports and news. OTA home viewers still see more broadcast programming that those who have broadband or cable plus, but they are less likely to be able to access it. 1 Television households are now watching less TV than ever before (1:54 per person per day in 2017 vs...