Entrepreneur And Influencer Grant Cardone Explains The Real Benefit Of Social Media
Grant Cardone Ray Kachatorian Anyone who ever wondered whether social media were a shallow place full of superficial thoughts and insignificant ideas, you might be wrong. It is a great place to gather audience sentiment and track engagement across multiple channels. You can also compare your marketing results against virtually every other channel. Grant Cadone is an entrepreneur and influencer. The author, speaker and founder of the 10X Growth Conference (which has a net worth exceeding $300 million), told me that social media is a great tool for marketers. “The benefits of social media is that it allows the creator to control the volume and velocity of the messaging as well as a real time response on how the audience receives the messaging. TV and radio are still either unwilling or unable to even give you a real count as to who heard or saw your messaging, much less provide real time engagement,” he says. Cardone is right. As a quick tangent, it’s worth explaining how th...